Choose Your Ride in the Kimberley region and Northam

Posted on: Tuesday, 22 December 2015 at 12:00:00 AM

Choose Your Ride campaign

As part of the broader Road Ribbon for Road Safety® campaign, a major drink driving push – called Choose Your Ride – has been launched in the Kimberley region as well as in the Shire of Northam.

The campaign message is simple - if you are going to drink, plan not to drive. Choose Your Ride - arrange a skipper, ask someone to collect you, call a taxi, or stay overnight.

Kimberly police statistics show in the months of November through to January from 2010 to 2014, 978 drivers were found to be driving with blood alcohol levels in excess of legal limits in the district, including 82.2% (804) who were in excess of 0.08.


Pictured above: Police, ambulance, fire and rescue, and tow truck operators taking a stance, asking “How are you getting home tonight?” at the launch of the Choose Your Ride campaign in Kununurra.

The Northam RoadWise Committee, in a partnership with the Shire of Northam and Northam police, are introducing the Choose Your Ride campaign this summer.

Local drivers are being asked, will you drive responsibly over the holiday period? Will you risk being injured, damaging your car or someone else’s, being caught, fined and losing points or even losing your driver’s licence? Or even worse?

The message is clear, Choose Your Ride.

Northam residents visiting Liquor Barons, are encouraged to ask for a free 'Drink Driving, it’s Never OK' stubby holder while stocks last.

As an added bonus, drivers who blow zero when tested by police between 18 December and 3 January can enter the draw to win an iPad, courtesy of the Shire of Northam and the Northam RoadWise Committee.


Pictured above: The Northam Choose Your Ride campaign launch photo.

To find out more about the Choose Your Ride campaign, contact Kimberly Road Safety Advisor Greg Hayes or Wheatbelt North Road Safety Advisor Cliff Simpson.

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