The Sign of Safety campaign encourages wineries to display road safety signs at the entry and exit of their property. The signs displaying the statements ‘Who is the Skipper?’ and ‘Belt Up’, are funded by the Insurance Commission of Western Australia, including all costs relating to the signs, such as production and installation. The signs are: 1200mm wide x 900mm deep.

This project was introduced in the South West region of Western Australia in July 2001. Approximately 80% of all wineries contacted participate in the program.

The signs encourage safe driving practices and target both tourists and locals visiting wineries. They attempt to promote a safe environment for travel within the region by raising awareness of two key road safety issues - driving after consuming alcohol and the use of seatbelts.

This project is a great opportunity for individual wineries to show good will and concern for their patrons and to support the safe service of alcohol practices.

Further information on this project can be obtained by contacting RoadWise on 9213 2066 or email roadwise@walga.asn.au.