1. Mullewa Yalgoo Murchison Health Service - Yalgoo Races Drink Driving Camapign 2004 - Drink and Drive - You'll Never Make It Past The Post - $2,750

The Mullewa Yalgoo Murchison Health Service together with Population Health, Yalgoo Police, the Jockey Club of Yalgoo, and the Midwest RoadWise Officer wish to work together in an effort to reduce morbidity and mortality on country roads as a result of drink driving related accidents. One of the strategies we plan to implement to do this is through the Yalgoo Races Drink Driving Campaign 2004. The campaign is designed to educate the community about the dangers and effects of drink driving, the risks and possible implications and also about standards drinks and how they affect your blood alcohol content. By having numerous agencies present at the races, it will be a co-ordinated effort showing the community that we are working together to reduce the state's road toll.

Our involvement will be having a visual presence on the day at the event – going on the buses from towns to the races telling patrons what will be happening there on the day. We will have a stall with information on standard drink sizes, breath analysis units for sample breath tests and Fatal Vision Goggles to provide interaction between the volunteers and patrons at the races – educating them in a fun and informal manner. We will also be providing Mocktails to encourage race goers have some non-alcoholic drinks throughout the day. A competition will be run requiring participants to recall Drink Driving messages and standard drinks information. The competition can be entered by anyone participating in the activities. RoadWise logos and the Drink Driving message will be placed on advertising material – posters and race guides promoting the project.  There will also be a race promoting the Drink Driving message at the meet (Eg: Don’t Drink and Drive Handicap). Last year the races attracted approximately 800 people. In rural settings like this, such campaigns are a fantastic opportunity to to promote the Drink Driving message to a large number of people.

2. Melville Youth Advisory Council - YAC It Up 2004 - $2,300

Yac It Up is WA’s premier free, outdoor youth event, that attracts around 10,000 young people (13-25) every year. Many young people who live in Melville attend Yac It Up, however youth from as far south as Mandurah or as far north as Joondalup also attend. Yac It Up is a highly successful event and many other community organisations hold similar events, based on the success of Yac It Up. Our aim is to promote a clear road safety message to the young people who attend Yac it Up and help to reduce the number of young people killed or injured on Western Australia’s roads. Our message will have two main focal points; safer driving through reduced speed and the discouraging of drink driving. However, we will also be promoting safer, alternative means of transport.

3. WA Police Service - Wagin, Narrogin, Wickepin, Lake Grace, Williams and Quairading - Free Fuel for Good Easter Drivers - $5,463

In an effort to encourage drivers to drive safe Narrogin Police Station, Wagin Police Station, Wickepin Police Station, Kulin and Lake Grace Police Station want to implement an incentive campaign which sees them pull over drivers they see doing the right thing and reward them with $50 fuel vouchers. This activity will target all of the 4 major risk factors for traffic crashes – drinking and driving, non-use of seatbelts, speeding and driver fatigue and will be complemented by both radio and newspaper advertisements, promoting the four messages above as well as the activity. Police who stop drivers doing the right thing will explain to the driver while they were pulled over and why this is so important for keeping the road safe for everyone. Whilst paid advertising will be used free publicity covering the activity will be sought to increase the salience of the message. The winners of the rewards will be asked if they can be contacted by the media to add interest to the story as well as promote them as role models for all drivers.

4. Narrogin RoadWise Committee - First Aid and Seatbelts Secondary Prevention in Road Safety - $2,900.00

The Narrogin RoadWise Committee and St John Ambulance Sub Centre would like to promote and encourage drivers in Narrogin to wear their seatbelt, complete their Senior First Aid Certificate and carry an appropriate first aid kit in their car. Both wearing a seatbelt and access to proper effective first aid are both proven ways to prevent death in the event of a crash. First Aid is a vital skill for all drivers as it is often they who are first on the scene of a crash – not trained ambulance personnel. It is here that there is a window of opportunity for someone to do something to save someone’s life. This is also the case with seatbelts as when not worn drivers are 10 times more likely to die in the event of a crash.

To promote first aid and seatbelts the Narrogin RoadWise Committee and St Johns Ambulance Sub Centre will work in partnership and hold a competition from the Narrogin Observer Newspaper. The competition will involve participants filling in the answers to two questions – one about seatbelts and another on first aid. The winning entry will then win a free Senior First Aid course and a motorist first aid kit whilst all entrants will receive a road safety seatbelt and first aid information pack in the mail. Above the entry form will be an advertisement of future first aid courses, the three motorist first aid kits and seatbelt information and slogan.

5. Brookton Old Time Motor Show - Don't Drive Tired Interactive Display - $4,408.00

6. Geraldton/Greenough RoadWise Committee - Booze, Cruise - You Lose! - $3,000.00

Booze, Cruise – You Lose is a project designed to target a captive audience of primarily young males aged 17 – 39 years of age to raise awareness of effects of alcohol and the risks and consequences associated with drink driving. The culture of football in regional centres provides a solid social structure and team camaraderie amongst a group of likeminded players and supporters for a period of 6 months each year. The players train 3 times per week, socialise at the clubrooms Friday and Sunday evenings and a large portion of their social time is spent with other team members off the field. This would be the ideal setting for cultural change in attitudes and behaviours towards Drink Driving. This project is designed to have several key objectives:

• Change the attitudes and behaviours amongst team members and supports by promoting Drink Driving as socially unacceptable;
• Educate the club members (both players and supporters) about the effects of alcohol, standard drink sizes and the consequences of driving after drinking;
• Increase driver’s perception that if you drink and drive, you will get caught;
• Promote alternatives to alcohol and host responsibilities – Eg: Mocktails at the clubs annual Cocktail Party;
• Implement the Skipper Program at the club. There are currently no clubs in the Great Northern Football League who run the Skipper Program. Railways will be the first club to do so and will be used in media to promote the program to other clubs. Railways Football Club has been chosen as the trial club for 2004 for several key reasons.
• There will be a large increase in the number of people socializing at the club in 2004 as they are celebrating their 100th Anniversary. At one social function alone, over 600 people are being invited with an expected turnout of 80% of those invited.
• The club will receive a substantial amount of publicity over the year due to the 100th Anniversary and the “Don’t Drink and Drive” message will be promoted wherever possible.
• The players in the club are a very tight knit group – they socialise as a club both at the clubrooms and away from football. This will provide a stable base for the peer influence on their decisions to not drink and drive both at the club and at other venues.
• Railways Football Club was also chosen by the Office of Road Safety to launch the 2003 Rural Restraints Campaign – therefore the importance of road safety has already been promoted at the club.

7. Moora Promotions - Booze, Cruise, Lose - Moora Country Camp Out 2004 - $7,545.00

The Moora Country Campout is a 3 day extravaganza packed with family activities held annually on the Easter holiday weekend 7,000 people attended the event with an expectation that this year's figures will exceed last year's. This year is Moora Country CampOut's 5th Year. The program of events include:

• a concert with international artists
• street festival
• beaut utes
• bush races
• and much more

International artists Adam Brand, Kasy Chambers, Jimmy Barnes, Gina Jeffreys, Troy Cassar-Daly, Tania Kernaghan and Lee Kernaghan have previously performed at this event. The following is a list of what will be achieved:

1. Distribution of 1,000 stubby holders and 1,000 key rings to the target groups during the road safety competition and drink checks. Any residual stock will be used at next year’s event. The stubby holders will be bright yellow inscribed with the words ‘Booze, Cruise, Lose’, and the key rings will be inscribed ‘Don’t drink and drive’. With most of the target group not living in Moora, the merchandise and the road safety ‘Don’t Drink and Drive’ message will be dispersed around regional and metropolitan Western Australia.
2. To provide a voucher for mag rims for competitors of the Beaut Ute Competition who complete and correctly answer all questions of the road safety questionnaire. Questions relate to speed, seatbelts, alcohol and fatigue. The answers to the questions will be available by talking to a facilitator around an exhibition vehicle, by reading signs and other highly visible educational material. Because they will be willing participants, the education format fun and it’s in the target audience’s environment, the retention of information will be more successful. The Beaut Ute Competition gathers approximately 200 of the Road Safety Strategy target group and the forum allows them to challenge their previous thoughts on their driving without feeling threatened.
3. Provide a free public bus for Friday 9th and Saturday 10th of April from 4pm to midnight. The free service would help reduce driving to the speedway and concert events. It would also protect pedestrians. There would be less pedestrian movements on poorly lit roads and it encourage the target audience not to drink and drive. The bus service requires funding to hire the bus, driver and provide fuel. The Moora Country CampOut has a reputation for safety and we wish to keep all of our participants alive to return next year.
4. To provide signage along the Moora-Mogumber Road, Moora-New Norcia Road, Moora-Watheroo Road and Moora-Dandaragan Road at the Badgingarra turn-off. These signs are on the main roads leading to and from Moora. These signs would be highly visible to the 7,000 people who come to the Moora Country CampOut and the tens of thousands who use these roads all year round. The signs would acknowledge the partnership between Roadwise and the Moora Country CampOut. The signs would carry a safety slogan suitable for either speed, seatbelts, drink driving or fatigue. The opportunity exists for each sign to support a different slogan. We wish to investigate how these signs can be manufactured to prevent desensitisation of them from the locals who continually use the roads. An idea being formulated is to have the sign set free standing in a structure so that the sign may be relocated every six months. The travelling public would consciously notice the sign being in a different location and again take in the message of the sign again.
5. Provide 6 safety vests (that do up net-ball bib fashion at the side) for the general use of service groups and clubs who hold community events. The vests would be used by parking attendants and traffic detour attendants to assist in reducing travel speeds where there are concentrated groups of people and vehicles. The attendants would be highly visible in all conditions. Their personal safety would be greatly increased. The bibs would be held at the Shire of Moora, along with a booking diary, to be hired out for free. Events such as the Moora Bush Races, Moora Country CampOut Street Parade and the Central Midlands Agricultural Show are just some who would benefit.