'Avon Locals Driving Change' Campaign Engages Wheatbelt Community

Posted on: Tuesday, 16 May 2017 at 12:00:00 AM

During March and April, the Shire of Northam RoadWise Committee conducted the '#AvonLocalsDrivingChange” road safety campaign.

The five-week campaign, which ran fromfrom 27 March to 28 April, used local images to raise awareness of driver fatigue, safe vehicles, driver distraction, driver impairment (driving whilst under the influence of alcohol/drugs) and road safety around schools after the Easter holidays.
Committee members and community representatives spoke to Triple M radio about each topic; radio advertisements were produced and newspaper articles featured in the Avon Valley & Wheatbelt Advocate to coincide with each week of the campaign.

The impact of the campaign's “photo-voice” posts on Facebook was significant, with 55,000 people reached in the first three weeks alone. The posts provoked much discussion and positive feedback in the community.
“Photo-voice” posters were placed at various locations in Northam and the Committee held a display at the local Mitre 10 store on the final Saturday of the campaign, with more than fifty people stopping to chat and enter a competition by answering questions about the campaign.
The Committee has been encouraged by the results, level of public engagement and recognition of the campaign. Armed with this feedback, they will now engage the local football league in a new project specifically targeting the issue of drink driving.


Pictured above: Two of the "photo-voice" images used during the #AvonLocalsDrivingChange campaign.

Contact Road Safety Advisor, Cliff Simpson on 0409 686 138 to find out how you can get involved in road safety in the Weatbelt North region.


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