M8 the Call Can W8 Campaign Targets Novice Drivers for Youth Week

Posted on: Monday, 26 March 2018 at 12:00:00 AM

M8 the Call Can W8 Campaign Targets Novice Drivers for Youth Week

The South West's M8 the call can W8 campaign is being expanded for Youth Week 2018 to remind novice drivers about the dangers of driver distraction.

With the theme, “Take Your Selfie Here, Not on the Road”, M8 the call can W8corflute selfie frames will be used at local youth events and activities in the region to help reinforce the message to young people.

Nine Local Governments in the South West have received a selfie frame for Youth Week 2018. These M8 the call can W8 selfie frames can be loaned to local youth groups or utilised as part of the School Drug Education and Road Aware (SDERA) Keys for Life program in local high schools on an ongoing basis.

Young people are being encouraged to share their selfies with the frame and add the hashtags #M8thecallcanW8 and #RoadWise to enter a competition to win a $50 fuel voucher. The prize will be drawn at the end of Youth Week in April.

As part of Youth Week, the City of Bunbury is holding The Shift 2018 youth event on Sunday, 15 April at the Koombana Foreshore. Bunbury RoadWise, in partnership with the South West Youth Driver Development Program (SWYDDP), will be there with a Kombi Van Photo Booth for young people to take their photo with the selfie frame.

These people will also receive a mobile phone pouch or bumper sticker once they sign a mobile phone use pledge.

The SWYDDP received a Government of Western Australia Road Safety Community Grant to support the Youth Week event.


Pictured above: Capel Youth Collective is supporting the M8 the call can W8 campaign.

Keep up to date with road safety activities in the South West by following the South West WA RoadWise page on Facebook at https://www.facebook.com/SWRoadWise/.

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