Community Road and Path Safety Campaign Launched

Posted on: Monday, 23 December 2019 at 12:00:00 AM

After completing a major upgrade of Middleton Road last year, including the installation of additional shared paths and cycle lanes to encourage more community members to walk or cycle, the City of Albany is now launching an extensive education campaign aimed at local residents and business owners.

The campaign will see all residents and businesses along Middleton Road receive an information pack aimed at developing a culture of mutual respect between all road and path users, to help keep the community safe.

There is a special focus on vulnerable road users such as cyclists and pedestrians.
 
The information pack will include:

  • a 'Share the Road' brochure with helpful tips for pedestrians, cyclists and drivers
  • a 'Slow Down – Consider our Kids' sticker to be placed on bins, and
  • a rider reminder tactile sticker to be placed on the inside of the drivers door handle to remind them to look out for riders when opening their car door or reversing from a driveway.

In addition to the information packs, the campaign will include cinema and radio advertising, newspaper advertising, school communication resources, social media articles and a large outdoor banner for use at schools and other public areas.

There was also a presence at the City of Albany Christmas Pageant, with a group of student displaying the 'Share the Road' message.
 
The campaign is being funded by a Government of Western Australia Road Safety Community Grant and is coordinated by the City of Albany’s TravelSmart Officer.

Artwork_-_Albany_Share_the_Road_November_2019

Pictured above: the Share the Road campaign is in full swing in Albany.

Visit the City of Albany's website at https://www.albany.wa.gov.au/facilities/community/sustainable-communities.aspx to find out more about this project. 

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