Esperance footballers spread the "belt up" message
Posted on: Friday, 19 June 2015 at 12:00:00 AM
The ICWA Belt Up round is a long established initiative in country football that aims to raise awareness of the importance of wearing a seatbelt no matter how short the jourmey.
The 2015 Belt Up round, held on 23 and 24 May, marked the 17th anniversary of ICWA ‘Belt Up’ round.
This year, Esperance RoadWise got on board to raise the profile of the event and increase the level of community engagement in the ‘Belt Up’ campaign.
All four clubs in the Esperance league were visited in the week leading up to ‘Belt Up’ weekend and asked to nominate a ‘Players' Player’ for the round. Recipients of the awards were club members who were recognised by their peers as being leaders, team players, demonstrating outstanding sportsmanship and upholding the values of the ‘Belt Up’ message by always looking after their mates and promoting road safety within their community.
The ‘Belt Up’ sashes featured in the current Office of Road Safety restraints campaign were worn by local footballers on game day and the football community participated in the campaign by having photos taken with their loved ones whilst wearing the sashes.
Pictured above: Newtown Condingup player Will Brown with sister (and Road Safety Advisor) Tiffany Brown, the Newtown Condingup Leauge Team, Ports player Tony Champion with his son and Esperance player Luke Lowden with his sisters.
Seatbelt-related road trauma is particularly problematic in the Goldfields-Esperance region. Over the last ten years 27% of all fatal and serious crashes in the region involved people not wearing seat belts.
Wearing a seatbelt is one the easiest ways to protect drivers and passengers when travelling in a vehicle; you are 10 times more likely to be killed in a road crash if you are not wearing a seat belt.1
The ‘Belt Up’ round received strong support from the Esperance football clubs and community. The message was clear - road trauma has a devastating impact on family, friends and the whole community, so belt up, because you're worth holding onto.
Visit the Esperance RoadWise Facebook page to see more great photos from the 2015 ICWA 'Belt Up' round.
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