Kimberley Region

Regional Profile

The Kimberley Region is situated in the very north of the state and incorporates four Local Government areas: Broome; Derby-West Kimberley; Halls Creek; and Wyndham-East Kimberley. The region has a population of 34,921 and covers an area of 422,803 sq kms which incorporates 1428kms of sealed and 4615kms unsealed roads.

The increased traffic from the mining, transport, pastoral and tourism sectors, the issues of livestock on roads and the complications of severe weather during the wet season places a large stress upon the Kimberley road network.

Local Governments

News

Projects

Morning school zone time change welcomed

Road safety advocates across the Kimberley have welcomed the change to morning school zone speed limits times.

The new morning school zone time is 7.00am to 8.30am from the existing time of 7.30am to 9am. The time change came into effect from Monday, 8 October 2018.

Broome RoadWise Committee Chairperson, Cr Warren Fryer said the change is a result of extensive consultation with school principals, Education Department and Catholic Education Office, WA Police Force and Gocal Government.

“There have been many calls over the years to alter the time to improve the safety of children arriving at school and better reflect the early school start times in the region.”

“It hoped the new school zone time regime and recently installed electronic signage will translate into increased safety for pedestrians and other road users within school zones.”

“As kids come to and from school it’s important for drivers, pedestrians and cyclists to be aware and take extra care during these busy times. Even a small reduction in speed could save a child’s life.”

“Keeping kids safe as they get to and from school is everyone’s responsibility,” Cr Fryer said.

There are no plans at this stage to change the afternoon times.

Photo_-_Kimberely_-_School_Zone_Time_Change_-September_2018

Photo_-_Kimberely_-_School_Zone_Time_Change_-September_2018

 

Horns and Hooves on the Highway campaign

LookAheademaillogo

In the Kimberley region, straying cattle is an issue. Drivers need to be aware and take care.

Main Roads WA is working with the Pastoralists and Graziers Association, the Road Safety Commission and the WA Local Government Association in an effort to reduce the risks associated with stray cattle.

These agencies have formed the WA Straying Livestock Advisory Group which has developed a number of strategies to improve driver safety and awareness.

At a local level, the Kimberley Regional Road Group in conjunction with all Kimberley RoadWise Committees continue to raise straying cattle as a major issue.

The development of the Horns and Hooves on the Highway campaign was at the request road safety stakeholders in the Kimberley and is borne out of recent events and anecdotal evidence which suggests the issue is far greater than reported.

The facts

  • There were 165 cattle strikes in the Kimberley during 2014[1]. (Note: this figure is more than 800 if Pilbara statistics are included).
  • A total of $12 million is being spent over four years by Main Roads WA on an animal mitigation program.[2]
  • In 2013, there were 17 serious crashes involving hitting an animal in WA, with one fatality (which occurred in the Kimberley).[3]

Get involved

As the campaign progresses, there will be a number of ways to get involved including through the use of campaign posters, bumper stickers, social media promotions and much more.

The first step is the use of the campaign email footer to help promote the message across the region. Details of how you can get involved are provided below.

To find out more about the campaign and how you can get involved, contact Road Safety Advisor Greg Hayes.

Campaign email footer

Stakeholders are encouraged to use the campaign brand on their work and/or personal e-mail addresses.

Download the Look Ahead, Drive Safe - Horns and Hooves on Highway logo using the download form.

This strategy will ensure consistent branding and messaging is spread throughout professional networks and the community. It is also an easy and inexpensive way for the community to get involved.

Prior to updating your e-mail footer, please refer to your organisation’s policy or protocol guidelines. Agencies are encouraged to approach their Marketing/Communications and or Community Development teams and encourage the use of the e-mail footer across the organisation/department.

Stakeholders can choose between the following slogans and/or use in conjunction with campaign branding – for example:

<Your Logo>

<Your name and contact details>

Look Ahead, Drive Safe - HORNS and HOOVES on HIGHWAY

<Your disclaimer / legal statement>

OR

<Your Logo>

LookAheademaillogo

<Your name and contact details>

 <Your disclaimer / legal statement>

NOTE – The Look Ahead, Drive Safe branding is not intended to be used on a permanent basis, but ad hoc (or at times of higher risk), alternating with your existing footer.

Resources

For an electronic copy of the Gibb River Road brochure please complete the download form.

References

  • [1] Government of Western Australia, Main Roads WA, Statistics, ABC Kimberley, June 7, 2015
  • [2] Government of Western Australia, Peter Sewell, Main Roads WA, ABC Kimberley, June 7, 2015

Road Safety Advisor

 

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