Blessing of the Roads blessing

The Blessing of the Roads campaign encourages everyone to work together towards a future of zero road deaths and serious injuries on our roads.

Blessing of the Roads also provides an opportunity to remember those who have been affected by road trauma; recognise the dedication and efforts of those, both full-time and volunteers, who work towards preventing road trauma in Western Australia; and support the actions and steps Local Governments (and others) are taking to create communities which prioritise safety outcomes, such as implementing road safety policies.

The Blessing of the Road Resource Kit includes communication templates that can assist Local Governments and members of community road safety networks to share road safety information in the lead up to the Easter long weekend. 

Campaign Dates

Traditionally, Blessing of the Roads campaign activities and promotions run during the week leading up to the Easter long weekend.

Background

Blessing of the Roads was first coordinated by RoadWise in 1999. It is a statewide community road safety campaign run in the lead up to and during the Easter long weekend, when many people travel long distances to visit family, friends or holiday destinations.

The Blessing of the Roads campaign is aligned to the globally-recognised safe system approach to road safety, working towards a long term vision of a road transport system where crashes resulting in death or serious injury are eliminated. 

The campaign intends to build community support for the long term vision and actions to achieve zero deaths and serious injuries from road crashes.

Blessing of the Roads is non-denominational and can be embraced from a non-religious perspective.

Purpose of the Campaign

  • To help create a zero-focused culture among those who design and build roads and vehicles, and those who use the road network.
  • Promote working together to prevent road trauma.
  • Provoke the thought that we should not be willing to accept that anyone should die or be seriously injured on our roads.
  • Provide an opportunity to remember those who have died or been seriously injured in a road crash to drive actions which change the results into the future.
  • Recognise the dedication and effort of those, both full-time and volunteers, who work towards reducing road trauma in WA.
  • Allow communities to support the actions and steps Local Governments are taking which prioritise safety outcomes, such as implementing road safety policies.

Campaign Resources and Tools

WALGA’s RoadWise has prepared a suit of resources and tools to assist organisations to implement their campaign initiatives and disseminating road safety messages.

To find out more information about the campaign resources, download a copy of the Blessing of the Roads Campaign Kit or any of the following templates from the Resources section of the website:

  • Blessing of the Roads info sheet
  • Blessing of the Roads event poster
  • Blessing of the Roads activity card
  • Blessing of the Roads event running sheet sample
  • Blessing of the Roads speech sample
  • Blessing of the Roads, Blessing sample
  • Blessing of the Roads, Prayer sample
  • Blessing of the Roads website text sample
  • Blessing of the Roads media release sample
  • Blessing of the Roads newsletter sample
  • A guide to writing media
  • Social media tips
  • Declaration for Road Safety fact sheet information
  • Human Spirit Road Safety Award nomination form
  • Blessing of the Roads campaign photo overlay

RoadWise also has a range of road safety materials available, contact your Regional Road Safety Advisor for more information.

Acknowledgement

WALGA’s RoadWise would like to thank everyone who has participated in the Blessing of the Roads campaign since 1999.

The Blessing of the Roads campaign has provided an opportunity for everyone to reflect on those who have died or been seriously injured in road crashes and encouraged others to be more road safety aware.

By working together, organisations and the community can contribute to the long-term vision of zero fatalities and serious injuries on our roads.

blessing

Further Information

For further information, contact your Regional Road Safety Advisor.