Unsafe Driving in Advertising

Help us stop unsafe driving practices in advertising

Do you think an advertisement depicts unsafe driving behaviour?

If you believe a vehicle advertisement (television, online, print or radio) depicts unsafe driving behaviour, visit the Ad Standards website to view the Voluntary Code of Practice for Motor Vehicle Advertising and for more information.

An advertisement may convene the Voluntary Code of Practice for Motor Vehicle Advertising due to:

  • Unsafe/reckless/menacing driving that would breach Commonwealth law. For example, excessive, sudden, extreme and unnecessary changes in direction/speed.
  • Driving at speeds in excess of speed limits in the relevant jurisdiction.
  • Driving while fatigued or under the influence of drugs or alcohol.
  • Deliberate/significant environment damage (particularly off-road vehicles).
  • Driving practices which breach traffic regulations in the relevant jurisdiction (e.g. not wearing a seatbelt, using a hand-held mobile phone).

If the offending advertisement includes any of the above elements, you should include this information on your complaints form.

unsafe driving

How to Lodge a Complaint

To lodge a complaint, visit the Ad Standards website and follow the steps outlined on the Lodge a Complaint page.

You will be asked to provide your contact details (including a postal address), details about the advertising which you believe depicts unsafe driving behaviour, where and when the advertisement was broadcast and why you believe the advertisement is offensive (e.g. what about the driving behaviour is unsafe).

WALGA's RoadWise encourages you to submit complaints about advertisements you believe depict unsafe driving behaviour. You are encouraged to discuss your concerns with members of your road safety network, colleagues, family and friends and provide them with information about how to complain about unsafe driving in advertising.