Blessing of the Roads 2016 campaign wrap up

Blessing of the Roads is a statewide community road safety awareness campaign run in the lead up to and during the Easter long weekend. Blessing of the Roads was first coordinated by the RoadWise Program in 1999.

This year, the community road safety network raised awareness of Easter road safety across the state, hosting Blessing of the Roads events or incorporating key campaign messages into community events.

Together, the network which included Local Governments, RoadWise Committees, Main Roads WA, WA Police, Emergency Services and other organisations, held more than 14 events reminding us to be responsible road users during the Easter long weekend.

The Blessing of the Roads campaign provided an opportunity to reflect on those who have died or been seriously injured in roads crashes and encouraged others to be more road safety aware. By working together, organisations and the community created an awareness for road users to exercise courtesy, care and common sense when travelling on the roads.
 
Thank you to all who participated in the Blessing of the Roads 2016 campaign for helping contribute to the reduction of death and serious injury on our roads.
 
A complete wrap-up of the campaign is available in the Blessing of the Roads 2016 Campaign Report, download a copy from the download form.

Picture collage - Blessing of the Roads 2016

Pictured above (clockwise from top left): Cities of Swan, Stirling and Joondalup event; Shire of Esperance; Shire of Cranbrook; City of Wanneroo; City of Kalgoorlie-Boulder; City of Rockingham; Shire of Plantagenet; Shire Bruce Rock; Shire of Victoria Plains (New Norcia); and Shire of Carnarvon.

Click here to see a list of Blessing of the Roads 2016 campaign resources and tools available.

Purpose of the campaign:

  • Promote working together for road safety.
  • Raise community awareness of road safety.
  • Involve local communities in road safety activities.
  • Encourage the adoption of the safe system approach.

The Blessing of the Roads campaign can:

  • Create awareness for road users to exercise courtesy, care and common sense when travelling on the roads.
  • Remember the family and friends of those who have died or been seriously injured in road crashes and provide an opportunity for them to encourage others to be more road safety aware.
  • Recognise the dedication and efforts of those, both full time and volunteers, who work towards reducing road trauma in Western Australia.
  • Provide an opportunity for Local Governments to sign the Declaration for Road Safety.

The Blessing of the Roads campaign calls on the community to:

  • Be responsible for our actions when using the roads and assist in creating a safer road system.
  • Turn off your mobile phone before driving.
  • Travel at a safe speed - adapt your speed for the weather, light, and traffic and road conditions.
  • Belt up when travelling in a vehicle.
  • If you are planning to drink, arrange a skipper, organise public transport or stay overnight
  • Take a break, have a rest or if possible swap drivers - fatigue is a silent killer. Stop at one of the many Coffee Stop providers or operating Driver Reviver sites across Western Australia.

By joining together and appealing to all road users to take care over the Easter
break, we aim to raise awareness of the things that we can all do to stay safe
on our roads.

How to get involved

In previous years, participating organisations have held small services to bless the roads in the week leading up to the Easter weekend or coordinated large scale events to involve the wider community.

Ways to get involved:

  • Organise a small ceremony/event at your office, local park or black spot location to formally bless the roads in your community in the week leading up to Easter. Invite local religious leaders (of all denominations) to deliver a blessing and/or prayer as part of the service and/or incorporate performances by Elders, Traditional Owners and Custodians.
  • Incorporate the Blessing of the Roads initiative into meetings, at Driver Reviver sites and/or existing community or Council events which may take place in the lead up to or during the Easter long weekend.
  • Local Governments can sign a Declaration for Road Safety.
  • Provide Blessing of the Roads information and the Blessing template to local religious leaders for adaption or inclusion in services in the lead up or during the Easter long weekend. The Blessing and Prayer templates can be downloaded here or create your own.
  • Simply provide an opportunity to reflect on road safety. 
  • Amend organisational policies to reflect best practise in road safety and the adoption of the safe system approach. Obtain a copy of the Safe System Toolkit for Local Government and the Fleet Safety Resource Kit here for more information or contact your closest Road Safety Advisor.

Campaign resources and tools

WALGA’s RoadWise Program has prepared a suite of resources and tools to assist organisations with their campaign promotion and involvement.

Download a copy of the Blessing of the Road 2016 campaign Kit or any of the following templates by completing the download form.

  • Blessing of the Roads fact sheet
  • Blessing of the Roads event poster, A4 and A3 size
  • Blessing of the Roads event running sheet sample
  • Blessing of the Roads speech sample
  • Blessing of the Roads – the Blessing sample
  • Blessing of the Roads – the Prayer sample
  • Blessing of the Roads website text sample
  • Blessing of the Roads media release sample
  • Blessing of the Roads newsletter sample
  • A guide to writing your media release and newsletter
  • Social media tips
  • Declaration for Road Safety fact sheet information
  • Human Spirit Award nomination form

The RoadWise Program also has a range of road safety material available for loan. To view what resources are available and to book, please download the WALGA RoadWise Program Resource catalogue through the download form.

Blessing of the Roads campaign summary 2015

Last year the Easter long weekend ran from Friday 3 April until Monday 6 April.

WALGA's RoadWise Program engaged with Local Governments, RoadWise Committees, organisations and communities to promote road safety in the lead up to the Easter long weekend by participating in the campaign activities - formally blessing the roads as part of an official ceremony or hosting an event and/or disseminating the campaign messages in their communities.

The 2015 campaign involved participants coordinating more than 17 Blessing of the Roads events (or incorporating campaign messages into existing events) as well as local media coverage and community promotions across the State.

A big thank you is extended to everyone who organised or participated in Blessing of the Roads events or promotions in 2015.

For further information about the 2015 campaign, please download the Blessing of the Roads 2015 campaign report from the download form.

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Blessing of the Roads photo gallery 2015

Blessing of the Roads 2015 photo collage

Pictured above clockwise from left: Peter Denton and Snr Const. Jeff Osbourne at the Shire of Cranbrook's Blessing of the Roads event; First Class Constable Kevin Loveland, Len Handasyde, Elsa Drage and Jeff Drage at the Shire of Plantagenet Blessing of the Roads ceremony; First Class Constable Kevin Loveland addresses the Plantagenet ceremony (Shire President Cr Ken Clements in background), City of Wanneroo road safety display; Shire of  Wiluna's Blessing of the Highway and fun run; The Cities of Joondalup, Stirling and Swan's Blessing of the Roads cake; and Peter Denton and Snr Const. Jeff Osbourne at the Shire of Cranbrook's Blessing of the Roads event.

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When is the next campaign?

The 2016 Blessing of the Roads campaign will run in the lead up to and during the 2016 Easter long weekend (Friday, 25 March - Monday, 28 March 2016).

For further information, contact your closest Road Safety Advisor.


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