Blessing of the Roads
The 2017 Blessing of the Roads campaign report is now available. Click here to download a copy and find out how the 71 participating Local Governments, RoadWise/other local road safety committees, other organisations and individuals helped spread the campaign messages to more than 660,000 people.
Blessing of the Roads was first coordinated by RoadWise in 1999 as a statewide community road safety awareness campaign run in the lead up to and during the Easter long weekend, when many people travel long distances to visit family, friends or go on holiday.
The Blessing of the Roads campaign is aligned with Towards Zero, WA’s road safety strategy 2008 – 2020, which has a long term vision of a road transport system where crashes resulting in death or serious injury are virtually eliminated. This vision can be achieved if we all contribute and work towards a safe road transport system together.
Blessing of the Roads is non-denominational and can be embraced from a non-religious perspective.
Purpose of the campaign
- Promote working together for road safety.
- Raise community awareness of road safety.
- Involve local communities and individuals in road safety activities.
- Encourage the adoption of the safe system approach to road safety.
Campaign resources and tools
WALGA’s RoadWise has prepared a suite of resources and tools to assist organisations with their campaign promotion and involvement.
To find out more information about the campaign resources, download a copy of the Blessing of the Road 2017 Campaign Kit or any of the following templates by completing the download form.
- Blessing of the Roads fact sheet
- Blessing of the Roads event poster, A4 and A3 size
- Blessing of the Roads event running sheet sample
- Blessing of the Roads speech sample
- Blessing of the Roads, Blessing sample
- Blessing of the Roads, Prayer sample
- Blessing of the Roads website text sample
- Blessing of the Roads media release sample
- Blessing of the Roads newsletter sample
- A guide to writing media
- Social media tips
- Declaration for Road Safety fact sheet information
- Human Spirit Road Safety Award nomination form
RoadWise also has a range of road safety material available for loan. To view available resources and to book, please download the WALGA RoadWise Program Resource catalogue through the download form.
For further information and/or assistance, contact your closest Road Safety Advisor.
WALGA’s RoadWise would like to thank everyone who has participated in the Blessing of the Roads campaign since 1999.
The Blessing of the Roads campaign has provided an opportunity for everyone to reflect on those who have died or been seriously injured in road crashes and encouraged others to be more road safety aware.
By working together, organisations and the community can contribute to the reduction of death and serious injury on our roads and creating an awareness for road users to exercise courtesy, care and common sense when travelling on the roads.
To obtain copies of previous Blessing of the Roads campaign reports, complete the download form.
Pictured above: Blessing of the Roads 2017 events, top left to right: City of Wanneroo; North Albany Senior High School; Bidyadanga Aboriginal Community (La Grange) Inc; Shire of Plantagenet; and
Cities of Joondalup, Stirling and Swan joint event.
Pictured above, 2016 Blessing of the Roads campaign participants (clockwise from top left): Cities of Swan, Stirling and Joondalup event; Shire of Esperance; Shire of Cranbrook; the City of Wanneroo; City of Kalgoorlie-Boulder; City of Rockingham; Shire of Plantagenet; Shire Bruce Rock; Shire of Victoria Plains (New Norcia); and Shire of Carnarvon.
Pictured above, 2015 Blessing of the Roads campaign participants (clockwise from left): Peter Denton and Snr Const. Jeff Osbourne at the Shire of Cranbrook's Blessing of the Roads event; First Class Constable Kevin Loveland, Len Handasyde, Elsa Drage and Jeff Drage at the Shire of Plantagenet Blessing of the Roads ceremony; First Class Constable Kevin Loveland addresses the Plantagenet ceremony (Shire President Cr Ken Clements in background), City of Wanneroo road safety display; Shire of Wiluna's Blessing of the Highway and fun run; The Cities of Joondalup, Stirling and Swan's Blessing of the Roads cake; and Peter Denton and Snr Const. Jeff Osbourne at the Shire of Cranbrook's Blessing of the Roads event.
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When is the next campaign?
The 2018 Blessing of the Roads campaign will run in the lead up to and during the Easter long weekend (Friday, 30 March - Monday, 2 April 2018).
For further information, contact your closest Road Safety Advisor.