Road Ribbon

Road Ribbon for Road Safety® 

The Road Ribbon for Road Safety® campaign is a community-based road safety initiative which allows individuals to directly contribute to raising awareness of the importance of road safety over the Christmas / New Year holiday period.

the campaign messages are aligned with Towards Zero, WA's road safety strategy 2008-2020 and urge people to take care on the roads during the festive season.

In support of the United Nations endorsed, World Health Organisation’s World Day of Remembrance for Road Traffic Victims, the Road Ribbon for Road Safety® campaign commences on the third Sunday in November annually, and runs for approximately seven weeks.

The 2017 Campaign

The 2017 Road Ribbon for Road Safety® campaign will commence on Sunday, 19 November and run through until Friday, 5 January 2018.

WALGA's RoadWise has developed and published a number of campaign materials including a campaign kit, to assist with getting involved. For more information, see the Resources and Tools section below.

WALGA RoadWise would like to thank the record number of participants in the 2016 Road Ribbon for Road Safety® campaign. Through the 300+ organisations, groups and individuals, we have reached an estimated one million people.

Distribution locations

Visit any of the following participants to get your free road ribbon

Organisation Location Available from Other details
Armadale Police Station 23 Prospect Road, Armadale November - onwards  
Murray Leisure Centre 16 Camp Road, Pinjarra November - onwards  
Murray Library 1906 Pinjarra Road, Pinjarra November - onwards  
Rockingham Police Station

21-23 Whitfield Street, Rockingham

November - onwards  
Shire of Broomehill-Tambellup

Broomehill office - Great Southern Hwy, Broomehill

Tambellup office - 46 Norrish Street, Tambellup

November - onwards  
Shire of Denmark 953 S Coast Hwy, Denmark November - onwards  
Shire of Kondinin 11 Gordon Street, Kondinin November - onwards  
Shire of Murray 1915 Pinjarra Road, Pinjarra November - onwards  
WALGA Level 1, 170 Railway Parade, West Leederville 2 November 2017 - 5 January 2018,
8.30am - 5.00pm2 November 2017 -
 
Department of Transport - Kalgoorlie 35 Brookman Street, Kalgoorlie November - December  
Shire of Quairading 10 Jennaberring Road, Quairading

6 November

8.30am
Mount Barker Community Resource Centre 1 Lowood Road, Mount Barker

7-30 November,
8.30am - 4.00pm

 
Kiara Police Station 163 Morley Drive East, Kiara 8 November, 12.45pm  
Nannup Police Station Nannup 8-12 November Tour of Margaret River cycling event
City of Subiaco Subiaco Library 14 -19 November, 9.00am  
Shire of Narembeen 1 Loghurst Street, Narembeen 14 November, 7.30am Make Road Safety a Priority Breakfast
Kellerberrin Community Resource Centre 94-96 Massingham Street, Kellerberrin 15 November - 15 December,
9.00am - 4.00pm
Don't Lose Sight Wear White mural and colouring competition
Shire of Cockburn Bibra Lake, Progress Drive, opposite Gwillam Drive 17 November, 8.45am - 11.00am Share the Space, Community Walk and Ride
Shire of Cranbrook 19 Gathorne Street, Cranbrook 17 November, 7.00am Staff breakfast BBQ
City of Rockingham RoadWise Advisory Committee Village Green, Flinders Lane, Rockingham 19 November,
10.00am - 4.00pm
Rockingham Community Fair
City of Greater Geraldton Railway Markets, Chapman Road, Geraldton 19 November, 11.30am World Day of Remembrance for Road Traffic Victims
Dandaragan Community Resource Centre Dandaragan Region 19 November - 25 December Decorate Your Gate - farmers and the community around Dandaragan decorate their gates with Road Ribbons
Bluff Knoll Cafe 8620 Chester Pass Roads, Amelup 19 November 2017 - 5 January 2018  
City of Busselton 2 Southern Drive Busselton 19 November 2017 - 5 January 2018  
City of Mandurah 3 Peel Street, Mandurah 19 November 2017- 5 January 2018,
8.30am - 4.30pm
 
Collie Railway Cafe 86 Throssell Street Collie 19 November 2017 - 5 January 2018  
Shire of Bridgetown-Greenbushes 1 Steere Street Bridgetown 19 November 2017 - 5 January 2018  
Shire of Dardanup 1 Council Drive Eaton 19 November 2017 - 5 January 2018  
Shire of Harvey 7 Mulgara Street Australind 19 November 2017 - 5 January 2018  
Shire of Harvey 102 Uduc Road Harvey 19 November 2017 - 5 January 2018  
Katharine Susannah Prichard Library 19-135 Scott Street, Boya 19 November - onwards, 9.00am  
Mundaring Public Library 1 Nichol Street, Mundaring 19 November - onwards, 9.00am  
Shire of Mundaring 7000 Great Eastern Hwy, Mundaring 19 November - onwards, 9.00am  
Bunbury Public Library Parkfield Street, Bunbury 19 November - Christmas  
Withers Community Library Hudson Road, Bunbury 19 November - Christmas  
Albany Public Library 221 York Street, Albany 20 November 2017 - 6 January 2018  
City of Albany 102 North Road, Albany 20 November 2017 - 6 January 2018  
Dalwallinu Post Office 47 Johnston Street, Dalwallinu 20 November, 9.00am  
Gingin Library 1 Lily King Place, Gingin 20-24 November, 8.30am - 4.00pm  
Lancelin Library 255 Vins Way, Lancelin 20-24 November, 8.30am - 4.00pm  
Shire of Gingin 7 Brockman Street, Gingin 20-24 November, 8.30am - 4.00pm  
Shire of Pingelly 17 Queen Street, Pingelly 20 November - onwards Stop the Texts. Stop the Wrecks - road safety promotion
Terry White Chemist Shop 3, Chester Pass Mall, 160 Chester Pass Road, Albany 20 November - mid December  
Warnbro Primary School 45 Axminster Road, Warnbro 20 November - December,
9.00am - 2.00pm
 
West Arthur Community Resource Centre 27 Burrowes Street, Darkan 20 November - 20 December,
8.30am - 4.30pm
Foyer Display
RAC Corner Dorset Road and Forrest Hwy, Waroona 24 November, 9.00am - 4.00pm Leavers Pit Stop
Office of Dave Kelly MP Old Perth Road, Bassendean 25 November, 5.30pm Community Market Stall
Hamilton Senior High School 8 Puruis Street, Hamilton Hill 28 November, 12.20pm - 2.10pm Promoting health and well-being to students, staff and families
Carnarvon RoadWise Committee Robinson Street Carnarvon 1 December, 5.00pm Carnarvon Christmas Street Party
Shire of Derby/West Kimberley Derby Civic Centre 3 December, 9.00am - 3.00pm Derby Christmas Markets
Industry Road Safety Alliance South West At member's workplaces December Click here for further information
Shire of Waroona 52 Hesse Street Waroona 6 December 2017 - 5 January 2018  
Albany Primary School 25 Serpentine Road, East Albany 8 December,
8.30am
Walk or Ride for Road Safety - School community active transport day
Bruce Road Community Resource Centre Shire of Bruce Rock Depot., Noonajin Road, Bruce Rock

22 December 2017

Bruce Rock's Road Ribbon for Road Safety Breakfast
Coolgardie Driver Reviver Bayley Street Park, Coolgardie

22 December, 12.00pm - 4.00pm

23 December, 10.00am - 6.00pm

Driver Reviver operation

 

What are the aims of the campaign?

Road Ribbon for Road Safety® aims for the Towards Zero long-term vision of a road transport system where crashes resulting in death or serious injury are virtually eliminated. Achieving this vision will be possible through shared responsibility where we all have a role to play in working towards a safe system.

The safe system approach aims for a road network that protects road users and prevents crashes that result in death and serious injury. The safe system aims to improve road safety through four cornerstones:

  • Safe roads and roadsides - investing in improvements to roads and infrastructure.
  • Safe speeds - ensuring speed limits and travel speeds are appropriate for the safety of the road infrastructure.
  • Safe vehicles - encouraging the community and organisations to purchase safe vehicles with key safety features.
  • Safe road use - address impaired driving (alcohol, drugs, fatigue and distraction), restraint use and speed choice.

We should not accept that anyone should die or be seriously injured on our roads.

For more information about the safe system approach, click here.

What can you do?

The Road Ribbon for Road Safety® campaign provides an opportunity for everyone to help reduce road trauma in Western Australia by raising awareness of road safety. WALGA RoadWise is encouraging Local Governments, RoadWise/local road safety committees, organisations and individuals to get involved and promote the campaign messages to friends, families and colleagues this festive season.

Get involved by:

  • Wearing a road ribbon.
  • Downloading an e-Ribbon and send to friends, families and colleagues.
  • Hosting a Road Ribbon for Road Safety® event or incorporating the messages in to existing events.
  • Erecting a road safety display promoting the campaign and its messages.
  • Utilising local media, organisation websites and social media accounts; #RoadRibbonforRoadSafety #RoadWise.
  • Distributing road ribbons through a counter display or at local events.
  • Simply telling people about the campaign and promoting road safety messages.

Remember to:

  • Turn off your mobile phone before driving.
  • Adapt your speed for the weather, light, traffic and road conditions.
  • Buckle up when travelling in a vehicle.
  • Take a break, have a rest or if possible swap drivers. Visit one of the many operating Driver Reviver and Coffee Stop locations around the state.
  • If you are planning to drink, arrange a skipper, organise public transport or stay overnight.

Resources and Tools

A suite of resources and tools are developed each year to assist with participation in the campaign. The Road Ribbon for Road Safety® Campaign Kit contains copies of all material with editable versions also available for download. Download the 2017 Campaign Kit or any of the resources listed below using the download form.

  • Road Ribbon for Road Safety® Campaign Kit. 
  • Road Ribbon order form.
  • e-Ribbon.
  • Road Ribbon email signature logo.
  • Road Ribbon website banner.
  • Road Ribbon fact sheet.
  • Road Ribbon Key Messages poster – A3 and A4.
  • Wear a Road Ribbon poster – A3 and A4.
  • Twelve Days of Road Ribbons poster – A3 and A4.
  • Road Ribbon media release sample.
  • Road Ribbon newsletter article sample.
  • Road Ribbon community service announcement.
  • Road Ribbon website text sample.
  • Road Ribbon social media tips.
  • Road Ribbon speech sample.
  • World Day of Remembrance for Road Traffic Victims fact sheet.

For further information, contact your closest Road Safety Advisor or Essie Smith, Road Safety Project Officer on 9213 2066.

Campaign achievements

Since the commencement of the Road Ribbon for Road Safety® campaign in 2014, WALGA's RoadWise has engaged with Local Governments, RoadWise and other local road safety Committees, WA Police, State Government Agencies, schools and private organisations across the State and internationally to participate in the campaign. Individuals have also been encouraged to participate by wearing a road ribbon and spreading the messages to friends, family and colleagues.  

To date, more than 133,000 ribbons have been distributed through 500 participating organisations, committees/groups and individuals. This was achieved through participant coordinated activities.

For further information about previous campaigns, please download the Road Ribbon for Road Safety® campaign reports using the download form.

Road Ribbon for Road Safety® photo gallery 2016

To view images from the 2016 Road Ribbon for Road Safety® campaign, please visit the photo gallery.

Road Ribbon for Road Safety® photo gallery 2015

To view images from the 2015 Road Ribbon for Road Safety® campaign, please visit the photo gallery.

Road Ribbon for Road Safety® photo gallery 2014

To view images from the 2014 Road Ribbon for Road Safety® campaign, please visit the photo gallery.

 


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