Road Ribbon

Road Ribbon for Road Safety® 

The Road Ribbon for Road Safety® campaign is a community-based road safety initiative which allows individuals to directly contribute to raising awareness of the importance of road safety over the Christmas / New Year holiday period.

The campaign messages are aligned with Towards Zero, WA's road safety strategy 2008-2020 and urge people to take care on the roads during the festive season.

In support of the United Nations endorsed, World Health Organisation’s World Day of Remembrance for Road Traffic Victims, the Road Ribbon for Road Safety® campaign commences on the third Sunday in November annually, and runs for approximately seven weeks.

WALGA RoadWise would like to thank the 2017 Road Ribbon for Road Safety® campaign participants who collectively disseminated road safety messages into communities through a range of campaign activities.

What are the aims of the campaign?

Road Ribbon for Road Safety® supports the Towards Zero long-term vision of a road transport system where crashes resulting in death or serious injury are virtually eliminated. Achieving this vision is possible by working together towards a safe system.

The safe system approach aims for a road network that protects road users and prevents crashes that result in death and serious injury. The safe system approach involves four cornerstones:

  • Safe roads and roadsides - investing in improvements to roads and infrastructure.
  • Safe speeds - ensuring speed limits and travel speeds are appropriate for the safety of the road infrastructure.
  • Safe vehicles - encouraging the community and organisations to purchase safe vehicles with key safety features.
  • Safe road use - address impaired driving (alcohol, drugs, fatigue and distraction), restraint use and speed choice.

We should not accept that anyone die or be seriously injured on our roads.

For more information about the safe system approach, click here.

What can you do?

The Road Ribbon for Road Safety® campaign provides an opportunity for everyone to help reduce road trauma in Western Australia by raising awareness of road safety. WALGA RoadWise encourages Local Governments, RoadWise/local road safety committees, organisations and individuals to get involved and promote the campaign messages to friends, families and colleagues during the festive season by:

  • Wearing a road ribbon.
  • Downloading an e-Ribbon and send to friends, families and colleagues.
  • Hosting a Road Ribbon for Road Safety® event or incorporating the messages in to existing events.
  • Erecting a road safety display promoting the campaign and its messages.
  • Utilising local media, organisation websites and social media accounts; #RoadRibbonforRoadSafety #RoadWise.
  • Distributing road ribbons through a counter display or at local events.
  • Simply telling people about the campaign and promoting road safety messages.

Remember to:

  • Turn off your mobile phone before driving.
  • Adapt your speed for the weather, light, traffic and road conditions.
  • Buckle up when travelling in a vehicle.
  • Take a break, have a rest or if possible swap drivers. Visit one of the many operating Driver Reviver and Coffee Stop locations around the state.
  • If you are planning to drink, arrange a skipper, organise public transport or stay overnight.

Resources and Tools

A suite of resources and tools are developed each year to assist with the local delivery of the campaign. The Road Ribbon for Road Safety® Campaign Kit includes material with editable versions also available for download. Download any of the campaign resources listed below using the download form.

  • Road Ribbon for Road Safety® Campaign Kit. 
  • Road Ribbon order form.
  • e-Ribbon.
  • Road Ribbon email signature logo.
  • Road Ribbon website banner.
  • Road Ribbon fact sheet.
  • Road Ribbon Key Messages poster – A3 and A4.
  • Wear a Road Ribbon poster – A3 and A4.
  • Twelve Days of Road Ribbons poster – A3 and A4.
  • Road Ribbon media release sample.
  • Road Ribbon newsletter article sample.
  • Road Ribbon community service announcement.
  • Road Ribbon website text sample.
  • Road Ribbon social media tips.
  • Road Ribbon speech sample.
  • World Day of Remembrance for Road Traffic Victims fact sheet.

For further information, contact your closest Road Safety Advisor or Essie Smith, Road Safety Project Officer on 9213 2066.

Campaign achievements

Since the commencement of the Road Ribbon for Road Safety® campaign in 2014, WALGA's RoadWise has engaged with Local Governments, RoadWise and other local road safety Committees, WA Police, State Government Agencies, schools and private organisations across the State and internationally to be involved in the campaign. Individuals have also been encouraged to participate by wearing a road ribbon and spreading the messages to friends, family and colleagues.  

To date, more than 167,000 ribbons have been distributed through 540 participating organisations, committees/groups and individuals.

For further information about previous campaigns, please download the Road Ribbon for Road Safety® campaign reports using the download form.

Road Ribbon for Road Safety® photo galleries

To view images from the 2017 Road Ribbon for Road Safety® campaign, please visit the photo gallery.

To view images from the 2016 Road Ribbon for Road Safety® campaign, please visit the photo gallery.

To view images from the 2015 Road Ribbon for Road Safety® campaign, please visit the photo gallery.

To view images from the 2014 Road Ribbon for Road Safety® campaign, please visit the photo gallery.

 


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