Road Ribbon for Road Safety®
The Road Ribbon for Road Safety® campaign is a community-based road safety initiative which allows individuals to directly contribute to raising awareness of the importance of road safety over the Christmas / New Year holiday period.
the campaign messages are aligned with Towards Zero, WA's road safety strategy 2008-2020 and urge people to take care on the roads during the festive season.
In support of the United Nations endorsed, World Health Organisation’s World Day of Remembrance for Road Traffic Victims, the Road Ribbon for Road Safety® campaign commences on the third Sunday in November annually, and runs for approximately seven weeks.
The 2017 Campaign
The 2017 Road Ribbon for Road Safety® campaign will commence on Sunday, 19 November and run through until Friday, 5 January 2018.
WALGA's RoadWise has developed and published a number of campaign materials including a campaign kit, to assist with getting involved. For more information, see the Resources and Tools section below.
WALGA RoadWise would like to thank the record number of participants in the 2016 Road Ribbon for Road Safety® campaign. Through the 300+ organisations, groups and individuals, we have reached an estimated one million people.
What are the aims of the campaign?
Road Ribbon for Road Safety® aims for the Towards Zero long-term vision of a road transport system where crashes resulting in death or serious injury are virtually eliminated. Achieving this vision will be possible through shared responsibility where we all have a role to play in working towards a safe system.
The safe system approach aims for a road network that protects road users and prevents crashes that result in death and serious injury. The safe system aims to improve road safety through four cornerstones:
- Safe roads and roadsides - investing in improvements to roads and infrastructure.
- Safe speeds - ensuring speed limits and travel speeds are appropriate for the safety of the road infrastructure.
- Safe vehicles - encouraging the community and organisations to purchase safe vehicles with key safety features.
- Safe road use - address impaired driving (alcohol, drugs, fatigue and distraction), restraint use and speed choice.
We should not accept that anyone should die or be seriously injured on our roads.
For more information about the safe system approach, click here.
What can you do?
The Road Ribbon for Road Safety® campaign provides an opportunity for everyone to help reduce road trauma in Western Australia by raising awareness of road safety. WALGA RoadWise is encouraging Local Governments, RoadWise/local road safety committees, organisations and individuals to get involved and promote the campaign messages to friends, families and colleagues this festive season.
Get involved by:
- Wearing a road ribbon.
- Downloading an e-Ribbon and send to friends, families and colleagues.
- Hosting a Road Ribbon for Road Safety® event or incorporating the messages in to existing events.
- Erecting a road safety display promoting the campaign and its messages.
- Utilising local media, organisation websites and social media accounts; #RoadRibbonforRoadSafety #RoadWise.
- Distributing road ribbons through a counter display or at local events.
- Simply telling people about the campaign and promoting road safety messages.
- Turn off your mobile phone before driving.
- Adapt your speed for the weather, light, traffic and road conditions.
- Buckle up when travelling in a vehicle.
- Take a break, have a rest or if possible swap drivers. Visit one of the many operating Driver Reviver and Coffee Stop locations around the state.
- If you are planning to drink, arrange a skipper, organise public transport or stay overnight.
Resources and Tools
A suite of resources and tools are developed each year to assist with participation in the campaign. The Road Ribbon for Road Safety® Campaign Kit contains copies of all material with editable versions also available for download. Download the 2017 Campaign Kit or any of the resources listed below using the download form.
- Road Ribbon for Road Safety® Campaign Kit.
- Road Ribbon order form.
- Road Ribbon email signature logo.
- Road Ribbon website banner.
- Road Ribbon fact sheet.
- Road Ribbon Key Messages poster – A3 and A4.
- Wear a Road Ribbon poster – A3 and A4.
- Twelve Days of Road Ribbons poster – A3 and A4.
- Road Ribbon media release sample.
- Road Ribbon newsletter article sample.
- Road Ribbon community service announcement.
- Road Ribbon website text sample.
- Road Ribbon social media tips.
- Road Ribbon speech sample.
- World Day of Remembrance for Road Traffic Victims fact sheet.
For further information, contact your closest Road Safety Advisor or Essie Smith, Road Safety Project Officer on 9213 2066.
Since the commencement of the Road Ribbon for Road Safety® campaign in 2014, WALGA's RoadWise has engaged with Local Governments, RoadWise and other local road safety Committees, WA Police, State Government Agencies, schools and private organisations across the State and internationally to participate in the campaign. Individuals have also been encouraged to participate by wearing a road ribbon and spreading the messages to friends, family and colleagues.
To date, more than 133,000 ribbons have been distributed through 500 participating organisations, committees/groups and individuals. This was achieved through participant coordinated activities.
For further information about previous campaigns, please download the Road Ribbon for Road Safety® campaign reports using the download form.
Road Ribbon for Road Safety® photo gallery 2016
To view images from the 2016 Road Ribbon for Road Safety® campaign, please visit the photo gallery.
Road Ribbon for Road Safety® photo gallery 2015
To view images from the 2015 Road Ribbon for Road Safety® campaign, please visit the photo gallery.
Road Ribbon for Road Safety® photo gallery 2014
To view images from the 2014 Road Ribbon for Road Safety® campaign, please visit the photo gallery.