Road Ribbon

Road Ribbon for Road Safety® 

 

The Road Ribbon for Road Safety® campaign is a community-based road safety initiative which allows individuals to directly contribute to raising awareness of the importance of road safety over the Christmas / New Year holiday period.

In support of the United Nations endorsed, World Health Organisation’s World Day of Remembrance for Road Traffic Victims, the Road Ribbon for Road Safety® campaign commences on the third Sunday in November annually. This year the 2016 campaign will commence on Sunday, 20 November 2016 and run through until Friday, 6 January 2017.

The campaign messages are aligned with Towards Zero, WA’s road safety strategy 2008-2020 and urge people to take care on the roads during the festive season.

What are the aims of the campaign?

Road Ribbon for Road Safety® aims for the Towards Zero long-term vision of a road transport system where crashes resulting in death or serious injury are virtually eliminated. Achieving this vision will be possible through shared responsibility where we all have a role to play in working towards a safe system.

The safe system approach aims for a road network that protects road users and prevents crashes that result in death and serious injury. The safe system aims to improve road safety through four cornerstones:

  • Safe roads and roadsides - investing in improvements to roads and infrastructure.
  • Safe speeds - ensuring speed limits and travel speeds are appropriate for the safety of the road infrastructure.
  • Safe vehicles - encouraging the community and organisations to purchase safe vehicles with key safety features.
  • Safe road use - address impaired driving (alcohol, drugs, fatigue and distraction), restraint use and speed choice.

We should not accept that anyone should die or be seriously injured on our roads.

For more information about the safe system approach, click here.

What can you do?

The Road Ribbon for Road Safety® campaign provides an opportunity for everyone to help reduce road trauma in Western Australia by raising awareness of road safety. WALGA RoadWise is encouraging Local Governments, RoadWise/local road safety committees, organisations and individuals to get involved and promote the campaign messages to friends, families and colleagues this festive season.

Raising public consciousness of relatively easy-to-change actions can open the door to less road traffic deaths and injuries.

Get involved by:

  • Wearing a road ribbon.
  • Downloading an e-Ribbon and send to friends, families and colleagues.
  • Hosting a Road Ribbon for Road Safety® event or incorporating the messages in to existing events.
  • Erecting a road safety display promoting the campaign and its messages.
  • Utilising local media, organisation websites and social media accounts; #RoadRibbonforRoadSafety #RoadWise.
  • Distributing road ribbons through a counter display or at local events.
  • Simply telling people about the campaign and promoting road safety messages.

Remember to:

  • Turn off your mobile phone before driving.
  • Adapt your speed for the weather, light, traffic and road conditions.
  • Belt up when travelling in a vehicle.
  • Take a break, have a rest or if possible swap drivers. Visit one of the many operating Driver Reviver and Coffee Stop locations around the state.
  • If you are planning to drink, arrange a skipper, organise public transport or stay overnight.

Resources and Tools

A suite of resources and tools are developed each year to assist with participation in the campaign. The Road Ribbon for Road Safety® Campaign Kit contains copies of all material with editable versions also available for download. Download the 2016 Campaign Kit or any of the resources listed below using the download form.

  • Road Ribbon for Road Safety® Campaign Kit. 
  • Road Ribbon order form.
  • e-Ribbon.
  • Road Ribbon email signature logo.
  • Road Ribbon website banner.
  • Road Ribbon fact sheet.
  • Road Ribbon Key Messages poster – A3 and A4.
  • Wear a Road Ribbon poster – A3 and A4.
  • Twelve Days of Road Ribbons poster – A3 and A4.
  • Road Ribbon media release sample.
  • Road Ribbon newsletter article sample.
  • Road Ribbon community service announcement.
  • Road Ribbon website text sample.
  • Road Ribbon social media tips.
  • Road Ribbon speech sample.
  • World Day of Remembrance for Road Traffic Victims fact sheet.

For further information, contact your closest Road Safety Advisor or Essie Smith, Road Safety Project Officer on 9213 2066.

2016 Road Ribbon for Road Safety®  events and displays

Many participant coordinate Road Ribbon for Road Safety® events anddisplays. Visit any of the below locations to obtain a free road ribbon. 

Events

Region

Event name

Location

Date

From

To

Goldfields-Esperance

Coolgardie Driver Reviver Christmas Campaign

Coolgardie Park

22/12/2016 - 24/12/2016

12.00pm

8.00pm

Great Southern

Operation Rudolf

Boat carpark, off Princess Royal Drive, Albany

17/12/2016

3.00pm

6.00pm

Kimberley

Road Ribbon launch and community BBQ

Male Oval Concourse, Broome

10/12/2016

8.30am

onwards

Metropolitan North

OSH Club Floreat Park

Undercover area at Floreat Park

16/11/2016 - 18/11/2016

3.10pm

6.00pm

Metropolitan South

Carols by candelight and Christmas Parade

Memorial Park, Orchard Av, Armadale

2/12/2016

6.00pm

9.00pm

Mid West

Rotary RWADA Road Safety Day

Towns football club and stadium

10/11/2016

9.30am

2.45pm

Pilbara

Council meet and greet

Newman shopping centre

26/11/2016

   

Wheatbelt South

Road Ribbon for Road Safety

Lions Street Stall next to Beverley IGA

19/11/2016

9.00am

11.00am

 Road Ribbon for Road Safety® displays

Region

Location

Gascoyne

Exmouth Cape Holiday Park, 3 Truscott Crescent, Exmouth

Gascoyne

Monkey Mia Dolphin Resort, 1 Monkey Mia Road, Denham

Gascoyne

Ningaloo Reef Resort, 1 Robinson Street, Coral Bay

Gascoyne

Carnarvon Auto Servicing & Towing

Gascoyne

Kalbarri Auto Centre

Goldfields-Esperance

Department of Transport Kalgoorlie

Goldfields-Esperance

RAC Kalgoorlie Member Service, 51-53 Hannan Street, Kalgoorlie

Goldfields-Esperance

Highway Tilt Towing/ABN Automotive (ARN), Kalgoorlie

Goldfields-Esperance

AM Wreckers Group, Esperance

Great Southern

Albany Airport, Albany Hwy

Great Southern

Albany Visitor Centre

Great Southern

City of Albany, 102 North Road, Albany

Great Southern

Shire of Cranbrook, 15 Gathorne St

Great Southern

RAC Albany Member Service, 110 Albany Highway

Kimberley

Shire of Derby/West Kimberley Administration Building

Kimberley

Minshull Mechanical (Broome Towing & Salvage), 96 Guy Street, Broome

Kimberley

Baz Industries Pty Ltd, Halls Creek

Metropolitan North

The Grove Library, 1 Leake St, Peppermint Grove.

Metropolitan North

Undercover area at Floreat Park

Metropolitan North

RAC Joondalup Travel and Cruise, Shop E24 Lakeside Joondalup Shopping   Centre, Boas Avenue

Metropolitan North

RAC Midland Travel and Cruise, Unit T100 Midland Gate Shopping Centre,   274 Great Eastern Highway

Metropolitan North

RAC Morley Member Service and Travel, Shop 1 Morley Market Shopping   Centre, Bishop Street

Metropolitan North

Balcatta Auto Services, 253 Balcatta Road

Metropolitan North

Joondalup Auto Services, 77 Winton Road

Metropolitan North

Morley Auto Services, 32 Embleton Avenue Bayswater

Metropolitan North

Osborne Park Auto Services, 11 King Edward Road

Metropolitan North

Perth City Auto Services, 288 Newcastle Street Perth

Metropolitan North

RAC Reception Collier Pass, 38 Collier Pass, Joondalup

Metropolitan North

RAC Reception Head Office, 832 Wellington Street, West Perth

Metropolitan South

Warnbro Primary School

Metropolitan South

RAC Applecross Travel and Cruise, Shop 2, 14-16 Riseley Street, Adross

Metropolitan South

RAC Carousel Member Service and Travel, Shop 1098 Westfield Carousel,   1382 Albany Highway, Cannington

Metropolitan South

Bentley Auto Services, 1170 Albany Highway, Bentley

Metropolitan South

Canning Vale Auto Services, 2/86 Catalano Circuit, Canning Vale

Metropolitan South

Myaree Auto Services, 59 McCoy Street, Myaree

Metropolitan South

RAC Intellibus Hub, South Perth Esplanade, South Perth

Mid West

Three Springs Police Station

Mid West

RAC Geraldton Member Service, Shop 29 Northgate Shopping Centre,   Chapman Road, Geraldton

Mid West

Axis Autos (ARN), Geraldton

Mid West

Crudeli’s Auto Repair (BP), Mullewa

Pilbara

Pilbara Towing, Headland

Pilbara

Tom Price Tyrepro, Tom Price

South West

RAC Bunbury Member Service, Shop 32 Stirling Shopping Centre, 22-28   Stephen Street, Bunbury

South West

RAC Mandurah Member Service and Travel, Shop SP037 Halls Head Central,   14 Guava Way, Halls Head

South West

Mandurah Auto Services, 281 Pinjarra Road, Manudurah

South West

Busselton Holiday Park, 97 Caves Road, Busselton

South West

Greg Day Motors (Service Station), Boddington

South West

Pinjarra Fuel & Service Centre, 58 George Street, Pinjarra

South West

Passmore Automotive (ARN), 61 West Street, Busselton

South West

Assist Auto Services (ARN), 41 McCombe Street, Bunbury

South West

Pemberton Garage & Service Station (BP), 84 Brockman Street, Pemberton

Wheatbelt North

Dowerin Community Resource Centre, Stewart St, Dowerin

Wheatbelt North

Cervantes Holiday Park, 35 Aragon Street, Cervantes

Wheatbelt North

Geraghty’s Engineering (BP), Mukinbudin

Wheatbelt North

Smith’s Shell Service Centre, 86 Avon Terrace, York

Wheatbelt South

Pingelly Health Centre

Wheatbelt South

Wagin Mechanical Repairs, 2 Vernon Street, Wagin

 

Previous campaign achievements

Since the commencement of the Road Ribbon for Road Safety® campaign in 2014, WALGA RoadWise has engaged with Local Governments, RoadWise and other local road safety Committees, WA Police, State Government Agencies, schools and private organisations across the State and internationally to participate in the campaign. Individuals have also been encouraged to participate by wearing a road ribbon and spreading the messages to friends, family and colleagues.  

To date, almost 100,000 ribbons have been distributed through 350 participating organisations and committees/groups. This was achieved through participant coordinated activities.

For further information about previous campaigns, please download the Road Ribbon for Road Safety® 2014 and 2015 campaign reportsusing the download form.

Road Ribbon for Road Safety® photo gallery 2015

For images from the 2015 Road Ribbon for Road Safety® campaign, please visit the photo gallery.

Road Ribbon for Road Safety® photo gallery 2014

Road Safety Photos
Dowerin Road Ribbon 2014   Shire of Ashburton Road Ribbon 2014  City of Karratha Road Ribbon 2014
Shire of Dowerin shop window display Shire of Ashburton staff promote the campaign City of Karratha library display
 Navy Guided Weapons Road Ribbon BBQ 2014  Navy Guided Weapons Road Ribbon BBQ 2  Navy Guided Weapns Road Ribbon BBQ 2014
Navy Guided Weapons staff BBQ promoting the campaign messages
 Warnbro Primary School Road Ribbon 2014  Warnbro primary School Road Ribbons 2014  Shire of Chittering Road Ribbon 2014
Warnbro Primary School display
 Main Roads Metro Staff Road Ribbons 2014  Main Roads Metro staff Road Ribbons 2014  Shire of Chittering display
Main Roads WA Perth staff promote the campaign  Northam Visitors Centre Road Ribbons 2014
 Main Roads metro staff Road Ribbons 2014  Metro Main Road staff Road Ribbons 2014
Main Roads WA Perth staff promote the campaign
(above and below)
Northam Visitors Centre promote the campaign

 Carnarvon Main Roads Road Ribbons 2014

 Carnarvon Main Roads Road Ribbons 2014 2  Carnarvon Main Roads Road Ribbon 2014 3

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