Road Ribbon

Road Ribbon for Road Safety® 

The Road Ribbon for Road Safety® campaign is a community-based road safety initiative which allows individuals to directly contribute to raising awareness of the importance of road safety over the Christmas / New Year holiday period.

The campaign messages are aligned with Towards Zero, WA’s road safety strategy 2008-2020 and urge people to take care on the roads during the festive season.

Individuals and organisations can promote the Road Ribbon for Road Safety® campaign messages to friends, families and colleagues to help reduce road trauma by encouraging people to wear a road ribbon or email the e-road ribbon.

Raising public consciousness of relatively easy-to-change actions can open the door to less road traffic deaths and injuries.

Remember to:

  • Turn off your mobile phone before driving
  • Adapt your speed for the weather, light, traffic and road conditions
  • Belt up when travelling in a vehicle
  • Take a break, have a rest or if possible swap drivers
  • If you are drinking, arrange a skipper, organise public transport or stay overnight.

Road Ribbon for Road Safety® campaign summary 2015

The 2015 Road Ribbon for Road Safety® campaign commenced on Sunday, 15 November 2015 to align with the United Nations endorsed World Health Organisation’s World Day of Remembrance for Road Traffic Victims and ran through until Friday, 8 January 2016.

WALGA’s RoadWise Program engaged with Local Governments, RoadWise Committees, WA Police, State Government Agencies, schools and organisations across the State to participate in the campaign by making road ribbons available free of charge to the community. Individuals were encouraged to participate by wearing a road ribbon and more than 40,000 ribbons were distributed during the campaign.

More than 230 organisations and committees participated in the 2015 campaign, with many coordinating events (or incorporating campaign messages into existing events) and erecting promotional displays to help raise road safety awareness across the state.

For further information about the 2015 campaign, please download the Road Ribbon for Road Safety 2015 campaign report using the download form.

What are the aims of the campaign?

Road Ribbon for Road Safety® aims for the Towards Zero long-term vision of a road transport system where crashes resulting in death or serious injury are virtually eliminated. Achieving this vision will be possible through shared responsibility where we all have a role to play in working towards a safe system.

The safe system approach aims for a road network that protects road users and prevents crashes that result in death and serious injury. The safe system aims to improve road safety through four cornerstones:

  • Safe roads and roadsides - investing in improvements to roads and infrastructure
  • Safe speeds - ensuring speed limits and travel speeds are appropriate for the safety of the road infrastructure
  • Safe vehicles - encouraging the community and organisations to purchase safe vehicles with key safety features
  • Safe road use - address impaired driving (alcohol, drugs, fatigue and distraction), restraint use and speed choice

We should not accept that anyone should die or be seriously injured on our roads.

For more information about the safe system approach, click here.

Resources and Tools

A suite of resources and tools are developed each year to help organisations and individuals get involved with the campaign. The Road Ribbon for Road Safety® Campaign Kit contains copies of all material available with editable versions also available for download.  Download the 2015 Campaign Kit or any of the resources listed below using the download form.

  • Road Ribbon for Road Safety® Campaign Kit 
  • Road Ribbon order form
  • e-road ribbon
  • Road Ribbon email signature logo
  • Road Ribbon website banner 
  • Road Ribbon fact sheet
  • Road Ribbon key messages poster
  • Wear a Road Ribbon poster
  • Twelve Days of Road Ribbons poster
  • Road Ribbon media release sample
  • Road Ribbon newsletter article sample
  • Road Ribbon website text sample
  • Road Ribbon social media tips
  • Road Ribbon speech sample
  • World Day of Remembrance for Road Traffic Victims fact sheet
  • Talent release form

For further information, contact your closest Road Safety Advisor or Essie Smith, Road Safety Project Officer on 9213 2066.

Road Ribbon for Road Safety® photo gallery 2015

For images from the 2015 Road Ribbon for Road Safety® campaign, please visit the photo gallery.

Road Ribbon for Road Safety® photo gallery 2015

Road Safety Photos
Dowerin Road Ribbon 2014   Shire of Ashburton Road Ribbon 2014  City of Karratha Road Ribbon 2014
Shire of Dowerin shop window display Shire of Ashburton staff promote the campaign City of Karratha library display
 Navy Guided Weapons Road Ribbon BBQ 2014  Navy Guided Weapons Road Ribbon BBQ 2  Navy Guided Weapns Road Ribbon BBQ 2014
Navy Guided Weapons staff BBQ promoting the campaign messages
 Warnbro Primary School Road Ribbon 2014  Warnbro primary School Road Ribbons 2014  Shire of Chittering Road Ribbon 2014
Warnbro Primary School display
 Main Roads Metro Staff Road Ribbons 2014  Main Roads Metro staff Road Ribbons 2014  Shire of Chittering display
Main Roads WA Perth staff promote the campaign  Northam Visitors Centre Road Ribbons 2014
 Main Roads metro staff Road Ribbons 2014  Metro Main Road staff Road Ribbons 2014
Main Roads WA Perth staff promote the campaign
(above and below)
Northam Visitors Centre promote the campaign

 Carnarvon Main Roads Road Ribbons 2014

 Carnarvon Main Roads Road Ribbons 2014 2  Carnarvon Main Roads Road Ribbon 2014 3

Latest News

  • Img: 2016 Great Southern Road Safety Conference a success
    2016 Great Southern Road Safety Conferen… Thursday, 23 June 2016 The second annual Great Southern Road Safety Conference was recently held at the Cra… Read More …
  • Img: RoadWise Road Safety Newsletter - June edition now available
    RoadWise Road Safety Newsletter - June e… Thursday, 23 June 2016 The June edition of the RoadWise Road Safety Newsletter is now available for download. Read More …
  • Img: RoadWise Road Safety Newsletter - May edition now available
    RoadWise Road Safety Newsletter - May ed… Tuesday, 24 May 2016 The May edition of the RoadWise Road Safety Newsletter is now available. Read More …

Road Safety in your area:

Events Calendar

Events Calendar
June 2016
SMTWTFS
   1234
567891011
12131415161718
19202122232425
2627282930  

Next Upcoming Event

  • 02 Jul
    “Drink Driving, it’s Never OK” round - WA Country Football League

    “Drink Driving, it’s Never OK” round of WA … Read More…

  • 07 Jul
    Kununurra RoadWise Committee and Multi Agency Fatigue Stop Read More…
  • 08 Jul
    Kununurra RoadWise Committee display at the Kununurra Agricultural Show Read More…