Road Ribbon

Road Ribbon for Road Safety® 


The Road Ribbon for Road Safety® campaign is a community-based road safety initiative which allows individuals to directly contribute to raising awareness of the importance of road safety over the Christmas / New Year holiday period.

In support of the United Nations endorsed, World Health Organisation’s World Day of Remembrance for Road Traffic Victims, the Road Ribbon for Road Safety® campaign commences on the third Sunday in November annually.

The campaign messages are aligned with Towards Zero, WA’s road safety strategy 2008-2020 and urge people to take care on the roads during the festive season.

What are the aims of the campaign?

Road Ribbon for Road Safety® aims for the Towards Zero long-term vision of a road transport system where crashes resulting in death or serious injury are virtually eliminated. Achieving this vision will be possible through shared responsibility where we all have a role to play in working towards a safe system.

The safe system approach aims for a road network that protects road users and prevents crashes that result in death and serious injury. The safe system aims to improve road safety through four cornerstones:

  • Safe roads and roadsides - investing in improvements to roads and infrastructure.
  • Safe speeds - ensuring speed limits and travel speeds are appropriate for the safety of the road infrastructure.
  • Safe vehicles - encouraging the community and organisations to purchase safe vehicles with key safety features.
  • Safe road use - address impaired driving (alcohol, drugs, fatigue and distraction), restraint use and speed choice.

We should not accept that anyone should die or be seriously injured on our roads.

For more information about the safe system approach, click here.

What can you do?

The Road Ribbon for Road Safety® campaign provides an opportunity for everyone to help reduce road trauma in Western Australia by raising awareness of road safety. WALGA RoadWise is encouraging Local Governments, RoadWise/local road safety committees, organisations and individuals to get involved and promote the campaign messages to friends, families and colleagues this festive season.

Raising public consciousness of relatively easy-to-change actions can open the door to less road traffic deaths and injuries.

Get involved by:

  • Wearing a road ribbon.
  • Downloading an e-Ribbon and send to friends, families and colleagues.
  • Hosting a Road Ribbon for Road Safety® event or incorporating the messages in to existing events.
  • Erecting a road safety display promoting the campaign and its messages.
  • Utilising local media, organisation websites and social media accounts; #RoadRibbonforRoadSafety #RoadWise.
  • Distributing road ribbons through a counter display or at local events.
  • Simply telling people about the campaign and promoting road safety messages.

Remember to:

  • Turn off your mobile phone before driving.
  • Adapt your speed for the weather, light, traffic and road conditions.
  • Belt up when travelling in a vehicle.
  • Take a break, have a rest or if possible swap drivers. Visit one of the many operating Driver Reviver and Coffee Stop locations around the state.
  • If you are planning to drink, arrange a skipper, organise public transport or stay overnight.

Resources and Tools

A suite of resources and tools are developed each year to assist with participation in the campaign. The Road Ribbon for Road Safety® Campaign Kit contains copies of all material with editable versions also available for download. Download the 2016 Campaign Kit or any of the resources listed below using the download form.

  • Road Ribbon for Road Safety® Campaign Kit. 
  • Road Ribbon order form.
  • e-Ribbon.
  • Road Ribbon email signature logo.
  • Road Ribbon website banner.
  • Road Ribbon fact sheet.
  • Road Ribbon Key Messages poster – A3 and A4.
  • Wear a Road Ribbon poster – A3 and A4.
  • Twelve Days of Road Ribbons poster – A3 and A4.
  • Road Ribbon media release sample.
  • Road Ribbon newsletter article sample.
  • Road Ribbon community service announcement.
  • Road Ribbon website text sample.
  • Road Ribbon social media tips.
  • Road Ribbon speech sample.
  • World Day of Remembrance for Road Traffic Victims fact sheet.

For further information, contact your closest Road Safety Advisor or Essie Smith, Road Safety Project Officer on 9213 2066.

Previous campaign achievements

Since the commencement of the Road Ribbon for Road Safety® campaign in 2014, WALGA RoadWise has engaged with Local Governments, RoadWise and other local road safety Committees, WA Police, State Government Agencies, schools and private organisations across the State and internationally to participate in the campaign. Individuals have also been encouraged to participate by wearing a road ribbon and spreading the messages to friends, family and colleagues.  

To date, almost 100,000 ribbons have been distributed through 350 participating organisations and committees/groups. This was achieved through participant coordinated activities.

For further information about previous campaigns, please download the Road Ribbon for Road Safety® 2014 and 2015 campaign reportsusing the download form.

Road Ribbon for Road Safety® photo gallery 2015

For images from the 2015 Road Ribbon for Road Safety® campaign, please visit the photo gallery.

Road Ribbon for Road Safety® photo gallery 2014

Road Safety Photos
Dowerin Road Ribbon 2014   Shire of Ashburton Road Ribbon 2014  City of Karratha Road Ribbon 2014
Shire of Dowerin shop window display Shire of Ashburton staff promote the campaign City of Karratha library display
 Navy Guided Weapons Road Ribbon BBQ 2014  Navy Guided Weapons Road Ribbon BBQ 2  Navy Guided Weapns Road Ribbon BBQ 2014
Navy Guided Weapons staff BBQ promoting the campaign messages
 Warnbro Primary School Road Ribbon 2014  Warnbro primary School Road Ribbons 2014  Shire of Chittering Road Ribbon 2014
Warnbro Primary School display
 Main Roads Metro Staff Road Ribbons 2014  Main Roads Metro staff Road Ribbons 2014  Shire of Chittering display
Main Roads WA Perth staff promote the campaign  Northam Visitors Centre Road Ribbons 2014
 Main Roads metro staff Road Ribbons 2014  Metro Main Road staff Road Ribbons 2014
Main Roads WA Perth staff promote the campaign
(above and below)
Northam Visitors Centre promote the campaign

 Carnarvon Main Roads Road Ribbons 2014

 Carnarvon Main Roads Road Ribbons 2014 2  Carnarvon Main Roads Road Ribbon 2014 3

Latest News

  • Img: 2017 Blessing of the Roads campaign resources now available
    2017 Blessing of the Roads campaign reso… Friday, 3 February 2017 This year the Easter long weekend runs from Friday, 14 April until Monday, 17 April.… Read More …
  • Img: RoadWise Road Safety Newsletter - January edition available
    RoadWise Road Safety Newsletter - Januar… Monday, 6 February 2017 The January edition of the RoadWise Road Safety Newsletter is now available. Read More …
  • Img: Do you have a road safety project or initiative you’d like to showcase
    Do you have a road safety project or ini… Monday, 6 February 2017 The 2017 Australasian Road Safety Conference (ARSC2017) will be held at the Perth Cr… Read More …

Road Safety in your area:

Events Calendar

Events Calendar
February 2017

Next Upcoming Event

  • 03 Mar
    Plantagenet Driver Reviver If you are heading away for the Labour Day long weekend, don't f… Read More…
  • 06 Mar
    Wanneroo Driver Reviver The Wanneroo Driver Reviver site is located 38kms north of Wanne… Read More…
  • 09 Mar
    Katanning RoadWise Committee meeting Read More…