Blessing of the Roads
Blessing of the Roads Campaign Update - 17 March 2020
The 2020 Blessing of the Roads campaign is encouraging everyone to work together towards a future of zero road deaths and serious injuries.
Blessing of the Roads provides an opportunity to remember those who have been affected by road trauma; recognise the dedication and efforts of those, both full-time and volunteers, who work towards preventing road trauma in Western Australia; and support the actions and steps Local Governments (and others) are taking to create communities which prioritise safety outcomes, such as implementing road safety policies.
If your Local Government or organisation has made the decision not to proceed with scheduled Blessing of the Roads community events, there are a number of other ways to participate in the campaign and promote road safety in the lead up to the Easter long weekend.
WALGA's RoadWise has developed a new promotional tool for the Blessing of the Roads campaign which allows Local Governments (and others) to acknowledge local road safety efforts and contributions outside the community event setting.
A photo overlay is available to download from the 'Tools and Resources' section of this website at https://www.roadwise.asn.au/onlineform/.
The photo overlay can be used on images of local emergency service personnel, photos from 2019 Blessing of the Roads events, or photos of other road safety initiatives and then posted on social media, in newsletters and on websites to acknowledge those who work to make our roads safer.
The Blessing of the Road Resource Kit includes communication templates which can assist members of the community road safety network to share road safety information in the lead up to the Easter long weekend in a variety of alternate ways.
Pictured above: The new photo overlay is available from the RoadWise website. There are many ways to promote and support the Blessing of the Roads campaign and the message that zero deaths and serious injuries is achievable.
Blessing of the Roads was first coordinated by RoadWise in 1999. It is a statewide community road safety campaign run in the lead up to and during the Easter long weekend, when many people travel long distances to visit family, friends or holiday destinations.
The Blessing of the Roads campaign is aligned with Towards Zero, WA’s road safety strategy 2008 – 2020, which follows the globally-recognised safe system approach to work towards a long term vision of a road transport system where crashes resulting in death or serious injury are virtually eliminated.
By adopting this approach, the Towards Zero strategy is following world leaders in road safety, such as Sweden and their road safety strategy, Vision Zero. Like Sweden’s Vision Zero, the philosophy of Towards Zero is that the loss of just one human life in a traffic accident should be unacceptable
As such, the Blessing of the Roads campaign intends to build community support for the long term vision and actions to achieve zero deaths and serious injuries from road crashes.
Blessing of the Roads is non-denominational and can be embraced from a non-religious perspective.
Purpose of the campaign
- To help create a zero-focused culture among those who design and build roads and vehicles, and those who use the road network.
- Promote working together to prevent road trauma.
- Provoke the thought that we should not be willing to accept that anyone should die or be seriously injured on our roads.
- Provide an opportunity to remember those who have died or been seriously injured in a road crash to drive actions which change the results into the future.
- Recognise the dedication and effort of those, both full-time and volunteers, who work towards reducing road trauma in WA.
- Allow communities to support the actions and steps Local Governments are taking which prioritise safety outcomes, such as implementing road safety policies.
Campaign resources and tools
WALGA’s RoadWise has prepared resources and tools to assist organisations to implement their campaign initiatives and disseminate road safety messages.
To find out more information about the campaign resources, download a copy of the Blessing of the Road 2020 Campaign Kit or any of the following templates by completing the download form.
- Blessing of the Roads info sheet
- Blessing of the Roads event poster, A4 and A3 size
- Blessing of the Roads activity card
- Blessing of the Roads event running sheet sample
- Blessing of the Roads speech sample
- Blessing of the Roads, Blessing sample
- Blessing of the Roads, Prayer sample
- Blessing of the Roads website text sample
- Blessing of the Roads media release sample
- Blessing of the Roads newsletter sample
- A guide to writing media
- Social media tips
- Declaration for Road Safety fact sheet information
- Human Spirit Road Safety Award nomination form
- Blessing of the Roads campaign photo overlay
RoadWise also has a range of road safety material available for loan. To view available resources and to book, please download the WALGA RoadWise Resource catalogue through the download form.
For further information and/or assistance, contact your closest Road Safety Advisor.
WALGA’s RoadWise would like to thank everyone who has participated in the Blessing of the Roads campaign since 1999.
The Blessing of the Roads campaign has provided an opportunity for everyone to reflect on those who have died or been seriously injured in road crashes and encouraged others to be more road safety aware.
By working together, organisations and the community can contribute to the long-term vision of zero fatalities and serious injuries on our roads.
To obtain copies of Blessing of the Roads campaign reports, complete the download form.
2020 Blessing of the Roads Events
Blessing of the Roads photo galleries
To view images from the 2019 Blessing of the Roads campaign, please visit the photo gallery.
To view images from the 2018 Blessing of the Roads campaign, please visit the photo gallery.
Pictured above: Blessing of the Roads 2017 events, top left to right: City of Wanneroo; North Albany Senior High School; Bidyadanga Aboriginal Community (La Grange) Inc; Shire of Plantagenet; and
Cities of Joondalup, Stirling and Swan joint event.
When is the next campaign?
The 2020 Blessing of the Roads campaign will run in the lead up to and during the Easter long weekend (Friday, 10 April - Monday, 13 April 2020).
For further information, contact your closest Road Safety Advisor.