Road Ribbon for Road Safety®

road safety

The Road Ribbon for Road Safety® campaign is a community-based road safety initiative which enables people to directly contribute to road safety over the Christmas / New Year holiday period.

The campaign messages are aligned with Driving Change, Road Safety Strategy for WA 2020-2030, and urge people to work together to achieve zero deaths and serious injuries on our roads.

In support of the United Nations endorsed, World Health Organisation’s World Day of Remembrance for Road Traffic Victims, the Road Ribbon for Road Safety® campaign begins each year on the third Sunday in November.

Campaign Key Messages

The Road Ribbon for Road Safety® campaign messages are:

  • We should not accept that anyone should die or be seriously injured on our roads: We are working towards zero.
  • Our long-term vision is of a transport system where crashes resulting in death or serious injury are eliminated.
  • Achieving the long-term vision of zero deaths and serious injuries means acknowledging we can all play a role in road safety by working towards creating a safe system:
    • Road authorities work to plan, design and influence a safe system which recognises and caters for both human mistakes and the limits of human tolerance to violent forces.
    • Road users take responsibility for behaving safely, complying with all road rules and supporting local road safety initiatives being implemented by Local Government and RoadWise Committees.

Resources and Tools

A suite of resources and tools have been developed to assist Local Governments with localisation and delivery of the campaign. Download any of the following campaign resources below from the Resources section of this website or by contacting your Regional Road Safety Advisor.

  • Road Ribbon for Road Safety® Campaign Kit
  • Road Ribbon Order Form
  • e-Ribbon
  • Road Ribbon email signature
  • Road Ribbon website/ electronic display image
  • Road Ribbon pull-up banner
  • Road Ribbon Info Sheet
  • Road Ribbon Key Messages poster – A3 and A4
  • Wear a Road Ribbon poster – A3 and A4
  • Twelve Days of Road Ribbons poster – A3 and A4
  • Road Ribbon media release sample
  • Road Ribbon newsletter article sample
  • Road Ribbon community service announcement
  • Road Ribbon website text sample
  • Road Ribbon event speech sample
  • Guide to social media posts

More Information

Local Governments interested in localising and delivering the campaign in their communities should contact their Regional Road Safety Advisor.