Road Ribbon

Road Ribbon for Road Safety® 


The Road Ribbon for Road Safety® campaign is a community-based road safety initiative which enables people to directly contribute to road safety over the Christmas / New Year holiday period.

The campaign messages are aligned with Towards Zero, WA's road safety strategy 2008-2020 and urge people to work together to achieve zero deaths and serious injuries on our roads.

In support of the United Nations endorsed, World Health Organisation’s World Day of Remembrance for Road Traffic Victims, the Road Ribbon for Road Safety® campaign runs from Sunday, 18 November 2018 until Friday, 4 January 2019.

WALGA RoadWise would like to thank everyone who participated in the Road Ribbon for Road Safety® campaign, working to embed road safety messages into communities.

Campaign Key Messages

The Road Ribbon for Road Safety® campaign messages, aligned to Towards Zero, are:

  • We should not accept that anyone should die or be seriously injured on our roads: Zero is achievable.
  • Our long-term vision is of a transport system where crashes resulting in death or serious injury are virtually eliminated.
  • Achieving the Towards Zero vision means acknowledging that we can all play a role in road safety by working towards creating a safe system:
    • Road authorities work to plan, design and influence a safe system which recognises and caters for both human mistakes and the limits of human tolerance to violent forces.
    • Road users take responsibility for behaving safely, complying with all road rules and supporting local road safety initiatives being implemented by Local Government and RoadWise Committees.

For more information about Towards Zero and the safe system approach, click here.

What can you do?

The Road Ribbon for Road Safety® campaign provides an opportunity for people to get involved in reducing road trauma in Western Australia. WALGA RoadWise encourages Local Governments, RoadWise/local road safety committees, organisations and individuals to get involved and promote the campaign messages to friends, families and colleagues during the festive season by:

  • Wearing a road ribbon.
  • Downloading an e-Ribbon and send to friends, families and colleagues.
  • Acknowledging that zero deaths and serious injuries on our roads is achievable.
  • Making road safety the hero this festive season.
  • Hosting a Road Ribbon for Road Safety® event or incorporating the messages into existing events.
  • Erecting a road safety display promoting the campaign and its messages.
  • Supporting local road safety initiatives being implemented by Local Governments and RoadWise Committees.
  • Utilising local media, organisation websites and social media accounts; #RoadRibbonforRoadSafety #RoadWise.
  • Distributing road ribbons through a counter display or at local events.
  • Simply telling people about the campaign and promoting road safety messages.

Road Ribbon Activities

Visit any of the below locations to grab your free road ribbon to show your commitment to road safety. Alternatively, download the Road Ribbon Order Form here, to place an order.


Name Location Date Time
Decorate Your Gate launch Dandaragn Community Resource Centre, 3468 Dandaragan Rd, Dandaragan

15 November


Fourth Annual Apex Family Fun Day Cnr Hislop and Thomas St, Bunbury 18 November 10.00am
Kellerberrin Memorial Service Saint Joseph's Church, Cnr James and Bedford St, Kellerberrin 18 November 11.30am
Derby Christmas Markets Derby Recreation Centre, Ashley St, Derby 18 November 3.00pm - 7.00pm
World Day of Remembrance Memorial Charlotte Mecklenburg Police Department, 601 E. Trade Street, Charlotte, NC USA 20 November 6.30pm
Keeping Our Clients Safe Back on Track Chiropractic, 3B/10 The Promenade, Australind 22 November 1.00pm
Wanneroo Agricultural Show Wanneroo Show Grounds, Ariti Ave, Wanneroo

23 November

24 November

4.00pm - 10.30pm

9.00am - 10.30pm

Eat Fremantle's George Street Festival George Street, East Fremantle 25 November 11.00am - 6.00pm
RoadWise Child Car Restraint and Vehicle Safety Check Centrepoint Shopping Centre, 307 Great Eastern Hwy, Midland 1 December 9.00am - 12.00pm
Tiangi Lithium and City of Kwinana Symphony Spectacular 2018 Calista Oval, Walgreen Crescent, Calista 1 December 3.00pm - 10.30pm
Tambellup Volunteer Fire and Emergency Service Unit Community Event Tambellup 2 December 7.00am - 9.30am
Road Safety Breakfast CBH site Bruce Rock 7 December 7.00am - 9.00am
Shire of Carnarvon Xmas Street Party Robinson Street, Carnarvon 7 December 5.00pm
Carols by Candelight and Christmas Parade Memorial Park, Armadale

7 December

Road Safety Mini Expo Broome

8 December

Kalannie Community Christmas Get-Together Kalannie Recreation Centre

9 December

Wagin Street Carnival Tavistock Street, Wagin

14 December

5.30pm - 8.30pm
Coolgardie Driver Reviver Coolgardie Park, Bayley St, Coolgardie

22-23 December


10.00am - 4.00pm


Southern Cross Driver Reviver Caltex BP, Great Eastern Hwy, Southern Cross

22-24 December

27 December

10.00am - 4.00pm

10.00am - 4.00pm


Region Organisation Location
Goldfields-Esperance City of Kalgoorlie-Boulder 577 Hannan St, Kalgoorlie
  Kalgoorlie Police Station 67 Brookman St, Kalgoorlie
  Office of Kyran O'Donnell MLA 32 Brookman St, Kalgoorlie
  Shire of Dundas 89 Angove St, Norseman
Great Southern Albany Library 221 York St, Albany
  City of Albany 102 North Rd, Albany
  Functional Revival 2B Nakina St, Albany
  Great Southern District, WA Police Force 210 Stirling Tce, Albany
  Kojonup Library Albany Hwy, Kojonup
  Mount Barker Community Resource Centre 1 Lowood Rd, Mt Barker
  Mount Barker Police Station 13 Mt Barker Rd, Mount Barker
  Shire of Broomehill-Tambellup, Broomehill Office 30360 Great Southern Hwy, Broomehill 
  Shire of Broomehill-Tambellup, Tambellup Office 46-48 Norrish St, Tambellup
  Shire of Denmark 953 South Coast Hwy, Denmark
  Shire of Gnowangerup 28 Yougenup Rd, Gnowangerup
  Shire of Jerramungup 8 Vasey St, Jerramungup
  Shire of Kojonup 93 Albany Hwy, Kojonup
  Tenterden Top-Up Cnr Albany Hwy and Brooking St, Tenterden
Metro North Boulevard Centre 99 The Boulevard, Floreat
  Cambridge Library 99 The Boulevard, Floreat
  Cambridge Youth Centre 86 Cambridge St, West Leederville
  City of Bayswater 61 Broun Ave, Morley
  City of Stirling 25 Cedric St, Stirling
  City of Swan 2 Midland Sq, Midland
  City of Vincent 244 Vincent St, Leederville
  Department of Transport 140 William Street, Perth
  Ellenbrook Police Station 2 Civic Tce, Ellenbrook
  Injury Matters Level 2, 297 Vincent St, Leederville
  Midland Public Library 45 Helena St, Midland
  Office of Jessica Stojkovski 4/923 Whitfords Ave, Woodvale
  Office of Minister Roberts MLA Level 12, Dumas House, 2 Havelock St, West Perth
  Office of Peter Katsambanis MLA 2, 45 Northside Drive, Hillarys
  Office of Sabine Winton, MLA 11 Rocca Way, Wanneroo
  Shire of Peppermint Grove 1 Leake St, Peppermint Grove
  State Traffic Operation, WA Police Force 2 Clayton St, Midland
  Subiaco Library 237 Rokeby Rd, Subiaco
  Town of Bassendean 35 Old Perth Rd, Bassendean
  Town of Cambridge 1 Bold Park Drive, Floreat
  Town of Cottesloe 109 Broome St, Cottesloe
  Town of Mosman Park Cnr Memorial Drive and Bay View Tce, Mosman Park
  WALGA Level 1, 170 Railway Parade, West Leederville
Metro South Canning Vale Police Station 449 Nicholson Rd, Canning Vale
  Cannington District Office, WA Police Force 8 Burton St, Cannington
  City of Kalamunda 2 Railway Rd, Kalamunda
  City of Kwinana Corner Gilmore Ave and Sulphur Rd, Kwinana
  City of Rockingham Civic Boulevard, Rockingham
  Gosnells Police Station 2291 Albany Hwy, Gosnells
  Kalamunda Library 7 Williams St, Kalamunda
  Mary Davies Library and Community Centre 17 Settlers Ave, Baldivis
  Rockingham Central Library Dixon Rd, Rockingham
  Rockingham Police Station 21-23 Whitfield St, Rockingham
  Safety Bay Library 197 Safety Bay Rd, Safety Bay
  Town of Victoria Park 99 Shepperton Rd, Victoria Park
  Warnbro Community Library 2 Swallowtail Parade, Warnbro
Mid West Northampton Police Station 258 Hampton Rd, Northampton
South West Australind Library Mulgara St, Australind
  Binningup Library Driftwood Way, Binningup
  BP Manjimup 136 Giblett St, Manjimup
  Boyanup Library Thomas St, Boyanup
  Bunbury City and Regional Library 1 Parkfield St, Bunbury
  Bunbury Police Station 76-78 Witenoom St, Bunbury
  City of Bunbury 4 Stephen St, Bunbury
  City of Busselton Library Stanley St, Busselton
  Dalyellup Library Shop 2, Dalyellup Shopping Centre, Dalyellup
  Department of Fire and Emergency Services, Manjimup Regional Head Office 58-60 Giblett St, Manjimup
  Donnybrook Fresh IGA 38 South Western Hwy, Donnybrook
  Donnybrook Recreation Centre 15/17 Steere St, Donnybrook
  Dwellingup History and Visitor Information Centre Marrinup St, Dwellingup
  Harvey Library Young St, Harvey
  Iluka Capel Library Forrest Rd, Capel
  Manjimup Police Station 6 Mount St, Manjimup
  Margaret River Police Station 47 Willmott Ave, Margaret River
  Moto Warehouse 4/47 Albert Road, Bunbury
  Shire of Bridgetown-Greenbushes 1 Steere St, Bridgetown
  Shire of Capel 31 Forrest Rd, Capel
  Shire of Donnybrook-Balingup Bentley St, Donnybrook
  Shire of Harvey, Harvey Office 102 Uduc Rd, Harvey
  Shire of Harvey, Australina Office 7 Mulgara St, Australind
  Shire of Manjimup 16 Wetherell St, Manjimup
  SJ Traffic Management 13 Palmer Cres, Bunbury
  Yarloop Library Yarloop Primary School, School Rd, Yarloop
Wheatbelt North Dowerin Community Resource Centre 13 Stewart St, Dowerin
  Gingin Aquatic Centre Gingin Recreation Grounds, Gingin
  Gingin Library 1 Lily King Place, Gingin
  Lancelin Library 255 Vins Way, Lancelin
  Moora Community Resource Centre 65 Padbury St, Moora
  Shire of Chittering 6177 Great Northern Hwy, Bindoon
  Shire of Gingin, Gingin Office 7 Brockman St, Gingin
  Shire of Gingin, Lancelin Office 255 Vinc Way, Lancelin
  Shire of Moora 34 Padbury St, Moora
  Shire of Mount Marshall 71 Monger St, Bencubbin
  Shire of Victoria Plains 28 Cavell St, Calingiri
  Toodyay Visitors Centre 7 Piesse St, Toodyay
Wheatbelt South Pingelly Health Centre 32 Brown St, Pingelly
  West Arthur Community Resource Centre 27 Burrowes St, Darken
Other Driver Academy Curacao Kaya Katoentuin, Willemstad, Curacao

Resources and Tools

A suite of resources and tools are developed each year to assist with the local delivery of the campaign. The Road Ribbon for Road Safety® Campaign Kit includes material with editable versions also available for download. Download any of the campaign resources listed below using the download form.

  • Road Ribbon for Road Safety® Campaign Kit. 
  • Road Ribbon Order Form.
  • e-Ribbon.
  • Road Ribbon email signature.
  • Road Ribbon website/ electronic display image.
  • Road Ribbon pull-up banner
  • Road Ribbon Info Sheet.
  • Road Ribbon Key Messages poster – A3 and A4.
  • Wear a Road Ribbon poster – A3 and A4.
  • Twelve Days of Road Ribbons poster – A3 and A4.
  • Road Ribbon media release sample.
  • Road Ribbon newsletter article sample.
  • Road Ribbon community service announcement.
  • Road Ribbon website text sample.
  • Road Ribbon event speech sample.
  • Guide to social media posts.
  • Road Trauma Support WA flyer.

For further information, contact your closest Road Safety Advisor or Essie Smith, Road Safety Project Officer on 9213 2066.

Campaign achievements

Since the commencement of the Road Ribbon for Road Safety® campaign in 2014, WALGA's RoadWise has engaged with Local Governments, RoadWise and other local road safety Committees, WA Police, State Government Agencies, schools and private organisations across the State and internationally to be involved in the campaign. Individuals have also been encouraged to participate by wearing a road ribbon and spreading the messages to friends, family and colleagues.  

To date, more than 167,000 ribbons have been distributed through 540 participating organisations, committees/groups and individuals.

For further information about previous campaigns, please download the Road Ribbon for Road Safety® campaign reports using the download form.

Road Ribbon for Road Safety® photo galleries

To view images from the 2017 Road Ribbon for Road Safety® campaign, please visit the photo gallery.

To view images from the 2016 Road Ribbon for Road Safety® campaign, please visit the photo gallery.

To view images from the 2015 Road Ribbon for Road Safety® campaign, please visit the photo gallery.

To view images from the 2014 Road Ribbon for Road Safety® campaign, please visit the photo gallery.