Road Ribbons for Road Safety campaign overview

Posted on: Tuesday, 27 January 2015 at 12:00:00 AM

The Road Ribbon for Road Safety campaign is a community-based initiative that urges people to take care on the roads and promote road safety messages to family, friends and colleagues to help reduce road trauma during the festive season.

Local Governments, community groups, private organisations and State Government agencies have been working together to engage with individuals to promote the Road Ribbon for Road Safety campaign messages and help to raise road safety awareness in Western Australia by encouraging individuals to wear a road ribbon.

This has been done through the distribution of more than 51,000 road ribbons, 20 community events and 40 creative displays across the State.

Participants were also encouraged to send in photos of their involvement in the campaign. If you would like to submit any photos for future promotion of the campaign, please email Essie Smith,

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