M8 the Call Can W8

Posted on: Thursday, 14 March 2019 at 12:00:00 AM

The City of Bunbury continued to promote the successful and award winning 'M8 the call can W8' campaign over the summer school holidays.

The campaign has a focus on driver distraction due to mobile phone use, however the City of Bunbury RoadWise Committee wanted to broaden the campaign to include distraction by vulnerable road users such as pedestrians and cyclists.

The City had the opportunity to utilise bus shelter advertising on busy Blair Street and used it to target people getting off the bus and crossing the road, with the message "distraction is dangerous". 


Pictured above: The bus shelter advertising aims to remind drivers, distraction is dangerous.


Find out more about the City's road safety initiatives by visiting http://www.bunbury.wa.gov.au/Pages/Roadwise.aspx.


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