Enjoy the ride at the right pace

Posted on: Tuesday, 15 September 2015 at 12:00:00 AM

Esperance Slow Down Enjoy the Ride promotion

The campaign launched with a free yoga class and a community breakfast to help remind the community how good it can be to slow down and enjoy life at the right pace.

The Committee chose to run the campaign in the lead up and during harvest season because it is such a busy time on the local road network.

One of the key messages is for people driving behind trucks during harvest. Drivers are reminded to slow down rather than overtake trucks unnecessarily in a bid to save what is probably a small amount of time off their journey.

Speed and distance calculations demonstrate how little time is really saved by reducing your speed by 10km/h.

If a driver was to slow down from 110km/h to 100km/h for a distance of 20 kilometres while travelling behind a truck, their travel time would only increase by just over one minute!

To see campaign images, visit the project image gallery.

The Government of Western Australia's Road Safety Community Grants Program has provided funding for a variety of supporting campaign materials including bumper stickers, coffee cup stickers, posters, banners and postcards which will greatly assist the Committee to promote the message throughout the community.

Local coffee retailers are supporting the initiative by featuring the ‘Enjoy the Ride’ logo on their take away coffees at promotional events during the campaign period as a reminder for people to slow down and enjoy the ride.

To find out more about the 'Enjoy the Ride' campaign, visit the Shire of Esperance website, Shire of Esperance Facebook page or contact Road Safety Advisor Tiffany Brown.



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